How is PRM Different From CRM?

In the lead up to our launch and over the coming weeks, we’re meeting with all of the leading industry analysts and journalists and we have had some really interesting and thought provoking conversations. Not surprisingly, a primary theme is how we differentiate from CRM. I shared some thoughts on this topic with Paul Shred of eCRMguide.com, which can be read here.

In speaking with our customers, we explain that PRM and CRM are so fundamentally different and yet so complimentary to each other in both a strategic and business process context. Several of our customers use a CRM system as: a sales automation system for direct sales reports: an enterprise marketing automation tool for business environment analysis: and the execution tool for campaign and lead management. Meanwhile, the PRM system manages all channel sales automation, channel marketing and program automation, and provides an intelligent, interactive platform for the partner portal. PRM also provides valuable channel analysis, reporting and decision making support, it is therefore widely used by product marketing and those involved in supply chain management.

Stay tuned on the blog for more insight and guidance straight from recent customer deployments and integrations with CRM systems.

For additional thoughts on CRM vs. PRM please visit our white paper library to download here .

¶ Posted July 23rd, 2010 † Mike § PRM ‡ 2 Comments |