Partner Management Best Practice is Critical Whatever the Size and Shape of Your Business or Partner Network

Since we launched RelayWare we have encountered companies in every market and of every size who recognized that excellence in channel management was the key to their success. It’s not a question of your company’s size or the size of your channel but how effectively you comunicate, recruite, onboard, enable, collaborate with, support and performance-manage those partners throughout the partner lifecycle that determines the outcome.

RelayWare typically works with medium to large sized enterprises with global or multi-national partner networks and multiple, often complex and sophisticated partner programs but many smaller businesses want and need an out-of-the-box PRM solution to help them manage their partners without the need for customization or integration.

Naturally, partnering is in our DNA and I’ve built a relationship with Jason Jacobs, CEO of the established East Coast PRM specialist, Channeltivity. Jason’s company offers a powerful yet attractively packaged and priced PRM solution for emerging and small to medium-sized companies with smaller channel partner networks. RelayWare and Channeltivity do not compete but combined, we do offer customers of every size and shape the capability to manage their partner relationships according to best practice and such that they gain a significant competitive advantage versus non-PRM adopters.

So today, Channeltivity and RelayWare joined forces to offer our customers a simple choice between the two best PRM solutions on the market today – based simply upon their business and partner network profile and the specific needs of their business now and in the future. So you can rest assured that whomever you talk to, you’ll get the very best advice and you’ll be provided with the very best PRM solution to meet your needs.

For more information, take a look at today’s full announcement and visit Channeltivity to see for yourself how PRMcan benefit smaller businesses and well as large enterprises like Lenovo, Lexmark and Sony.

¶ Posted March 3rd, 2011 † Mike § PRM ‡ No Comments |