Avid Technology Discusses Servicing Their Global Channel


Lucio Sylvestri talks to Relayware about Avid Technology and Relayware. He discusses the challenges of implementing a worldwide partner channel program. Relayware helps him meet those challenges.


"We use [Relayware] to get front of mind with our partners."

- Lucio Sylvestri, Channel Operations Manager, Avid Technology


Avid tracks their partner lifecycle, collateral, training, incentives, and monitors how their partners use the technology to excel with the Relayware Partner Program software.


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