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Relayware Partner Relationship Management

Collaboration and Multi-channel Communications Are the New Gold Standard for Channel Marketing

Posted on October 31, 2012 by Ken Snyder

“Trick-or-Treat, your brand is neat, give me something good to Tweet!“ When it come to Channel Marketing, that’s the cry of your indirect sales channel this Halloween season!

I don’t mean to scare you, but your channel is no longer sitting at their desk with multiple browser windows open to all of the different partner portals they’re forced to log into on a regular basis. They never have been, nor will they ever be sitting around waiting for your weekly email blasts either. That’s not to say that those tools and resources should go away. It’s just that they’re not the only game in town anymore.

Instead, your channel lives on their mobile phones and tablets at all hours of the day with nifty applications running in the background. They are accustomed to receiving automatic notifications when something they consider to be interesting has happened. They are accustomed to being able to share that information with a network of personal or professional connections with just the push of a button. They regularly comment or add an opinion to their outbound communications even after having hit the “send” button. They’re also used to instantaneous recognition/gratification/feedback when they engage in behavior that’s social, mobile, or collaborative.

Do your channel marketing efforts still revolve around partner portals, weekly email blasts, and the desktop/laptop user?

Come back next week when we share best practice tips on social channel marketing and re-marketing!