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RELAYWARE OPENS NORTH AMERICAN OPERATIONS TO DRIVE PARTNER RELATIONSHIP MANAGEMENT MARKET

New Silicon Valley Headquarters Serve as Springboard to Deliver Leading Cloud-Based PRM Platform to US Companies that Rely on Indirect Sales Models to Drive Business

Redwood Shores, CA.—July 20, 2010—RelayWare, a global provider of cloud-based Partner Relationship Management (PRM) software, today announced the opening of its North American Operations in Silicon Valley. Building on 13 years of success in the UK market, RelayWare’s US headquarters will help the company meet the growing demand for a comprehensive partner management solution that automates and administrates every conceivable program deliverable. The opening coincides with the release of a significant upgrade to the company’s Sales Opportunity Manager, a key module within its leading PRM platform (see accompanying release, titled “RelayWare Releases Significant Upgrade to Partner Relationship Management (PRM) Platform“).

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RELAYWARE RELEASES SIGNIFICANT UPGRADE TO PARTNER RELATIONSHIP MANAGEMENT (PRM) PLATFORM

Enhancements to Sales Opportunity Management Module Deliver Demand Generation ROI for Vendors with Indirect Sales Channels

Redwood Shores, CA.—July 20, 2010—RelayWare, a global provider of cloud-based Partner Relationship Management (PRM) software, today released a significant upgrade to its Sales Opportunity Manager, a key module within RelayWare’s industry-leading PRM platform. The upgrade includes enhanced lead and pipeline management, deal registration and added support for partner-driven software license renewal management, providing companies that rely on channel sales with a powerful solution for recruiting, engaging and managing their extensive network of partners. RelayWare also announced today that it has established U.S headquarters in the heart of Silicon Valley to drive growth in this critical market (see accompanying release, titled “RelayWare Opens North American Operations to Drive Partner Relationship Management“).

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