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RelayWare - Partner relationships. Managed.™

Solutions

Channel Incentive & Reward Program Management

RelayWare is the leading application for Channel Incentive Programs

Increase your partner, dealer or distributor motivation and loyalty with an incentive or reward scheme that can be internally managed, fully-automated - at a fraction of the cost of an outsourced program…

Downloadour Channel Incentive Whitepaper

Double-digit revenue growth within a quarter and a more highly motivated and loyal channel

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The RelayWare Loyalty & Incentive Manager Process

Define the program

Define the program including metrics, goals, media type, timeframe and many other variables. A program definition can be based on a previous program; it can be developed from scratch or it can be selected from a list of provided templates.

Register participants

Execute promotions to encourage people to register for the incentive scheme. As companies register, their accounts will be initialized and be ready for them to accrue and redeem points within the program.

Accrue points

Incentive programs are based on the accural of points in an account for subsequent redemption.

Manage points

Tools are provided to manage the points within the program to allow both internal program managers and partners to track their performance.

Redeem points

Points can be spent on products, marketing services or other goods or transferred to MDF funds, voucher or card schemes that are defined as part of the incentive program.

Measure results and modify the program

Because the Incentive Manager application captures information about program activity, detailed reporting and analysis helps track and measure success of the program more precisely. This in turn allows you to continually improve the effectiveness of the program.

Why buy RelayWare?

Because for most companies, it will pay for itself within the first 6 months after deployment and then keep on delivering massive gains in incremental sales, increased profits and strengthen partner loyalty and mind-share.

Loyalty & Incentive Programs

Loyalty and incentive programs help you in two ways. Stretagically, they will help to increase brand and vendor loyalty amongst your channel partners for the long term. Additionally, they will allow you to engage in shorter term tactical activities to motivate your channel partners to sell specific products to specific markets at specific times

A loyalty program will…

Build strong and lasting relationships with your network of dealers or partners
Keep them loyal to the brand
Sell your products over those of the competition
Maintain ongoing sales, marketing and promotional dialogue with your partners
Engage in tactical, targeted sales incentives as an when needed in the context of an umbrella program
Associate actual sales with channel marketing investment and improve and quantify ROI
Improve your understanding of how partners sell and who they sell to

Managing a Program: Outsourced vs. In-house?

Managing an loyalty or incentive program can be a fairly daunting task. In fact over 90% of businesses don't even try, opting to outsource to agencies (who are happy to add a hefty price tag to the campaign). If you want to run your program in house, it need not be at a cost of your time or resources! RelayWare, an Incentive Manager software solution, provides the automation behind some of the world's most effective rewards programs.

How RelayWare reduces costs

Our application will analyze the back-office sales out data automating the accrual, award and redemption of your program points or prizes. With absolutely no administrative overhead to the business.

Deciding on your Loyalty or Incentive Program goals

The Tactical Incentive Campaign - A partner or dealer incentive campaign offers channel partners something that motivates, rouses, or encourages specific behavior, usually associated with an increase in sales revenue. A well executed channel incentive program creates a virtuous circle in which both channel partner and vendor are motivated to collaborate to attain improved performance and achieve pre-defined goals.

The Strategic Loyalty Program - A channel loyalty program offers channel partners something that encourages ongoing faithfulness to the vendor's brand. Loyalty programs typically operate over longer periods or indefinitely and reward repeat sales of the vendor's products. Whilst they can reward individuals with rewards in a similar way to incentives, the rewards are more often accumulative and those directed at the organization tend to reward investment and expressions of commitment in kind.