An application from Foundation Network

RelayWare - Partner relationships. Managed.™

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The leading application for Lead & Opportunity Management

RelayWare is the leading application for Lead and Opportunity Management

Allocate, track and report on leads and opportunities from your sales channel or dealer network simply and at minimal cost with RelayWare - an on-demand PRM application.

Downloadour Lead & Opportunity Management Whitepaper

RelayWare can deliver a 4-fold increase in lead closure rate and a higher average selling price.

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The RelayWare Lead and Opportunity Manager Process

Capture leads

Leads are captured through sales and marketing initiatives and stored in a central lead repository for future distribution.

Distribute leads

The distribution process involves matching new leads to the partner with the best fit skills and expertise to meet the customer's requirements.

Lead notification

The notification process is driven by closed loop lead management functionality that both evaluates the lead and partner utilized to pursue the lead. Partners can accept or decline leads based on their ability to fulfil the leads. Declined leads are routed back into the central lead repository for redistribution to a new partner.

Lead tracking

Once a channel partner has accepted a lead, it will be tracked through to close. The tracking process provides the ability to proactively communicate with the partner on the status of a lead and integrate the information into the forecasting application.

Measure lead closure rate

Measure the effectiveness of channel partners and track their productivity through closed-loop reporting analysis. This enables you to determine which partners have the best closure rates and utilise the information for future lead distribution.

Integration

RelayWare integrates with other enterprise systems and data sources ensuring consistency and integrity and interfaces seamlessly with your intranets, corporate website and customer extranets.

Why buy RelayWare?

Because for most companies, it will pay for itself within the first quarter after deployment and then keep on delivering massive gains in lead closure rate, incremental sales, increased profits and lowering your cost of sale.

Lead and Opportunity Programs

A lead and opportunity program will enable your internal employees to capture, distribute and track leads - ensuring that every piece of available business enters your pipeline and is dealt with accordingly. A successful program will work in tandem with a partner, dealer or network of channel partners enabling you and your partners to track leads together, through to opportunities and on through to closure.

A lead and opportunity program will…

Build strong and lasting relationships with your network of dealers or partners
Dramatically increase lead closure rate
Increase the chance of winning more business as partners follow up with leads more quickly and effectively
Improve forecasting and resource allocation
Close the loop on marketing activities to improve and quantify ROI
Improve your understanding of how partners sell and what resources they use

How does Lead and Opportunity Manager deliver ROI?

RelayWare offers the most cost effective and non resource intensive program for your lead and opportunity program management, automating the entire back office. It enables you to keep the cost of the program low, yet delivers far improved results in comparison to a manual approach.

Improved Relationship with your Partner / Dealer Network

The collaborative nature of the RelayWare Lead and Opportunity Manager allows your partners and your direct sales force to work together from lead capture to deal closure, thus increasing their overall ability to close business. It gives you a greater understanding of how your partners are selling and what resources they are using.

Lost or Unaccounted for Leads

Qualified leads that have been generated by any business come at a price. If they do not enter an effective management system, they are all too often left to stagnate in spreadsheets, are not followed up in a timely manner or can simply be lost along the way. An automated system will allow you to classify your leads and give them a priority status, ensuring that every piece of business that can be won will be won.

Reduction in Administrative Costs

Aside from the risk of loss, a manual lead and opportunity tracking process can be costly to maintain. Depending on the number of leads coming into the business, the process of allocation, tracking, feedback can run to extensive head count costs.

Investment in Marketing Programs

Each of your marketing programs will deliver a different type and quality of lead. Using an automated system to elicit feedback on each lead will help you to understand which programs are delivering return on your marketing investments.