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		<title>PRM Best Practice: Providing Service &amp; Support</title>
		<link>http://www.relayware.com/2012/01/30/prm-best-practice-providing-service-support/</link>
		<comments>http://www.relayware.com/2012/01/30/prm-best-practice-providing-service-support/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 16:53:43 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[PRM]]></category>

		<guid isPermaLink="false">http://www.relayware.com/?p=2389</guid>
		<description><![CDATA[Over the next couple of weeks, we&#8217;ll consider the best approaches for providing a service and support offering to your channel partners for which the investment required is proportionate to the return yet the quality of offering is consistently high regardless of partner status. Partner Segmentation Versus Quality of Service In an ideal world, partner [...]]]></description>
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		<title>PRM Best Practice: Partner Communication IV</title>
		<link>http://www.relayware.com/2012/01/19/prm-best-practice-partner-communication-iv/</link>
		<comments>http://www.relayware.com/2012/01/19/prm-best-practice-partner-communication-iv/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 22:47:58 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.relayware.com/?p=2370</guid>
		<description><![CDATA[So far, we&#8217;ve talked about  defining your objective, selection and segmentation of receivers, medium and message. In this the last part of this topic, we&#8217;ll talk about repetition and frequency. Response When you deliver call to action, then you must also have in mind a desired response both in terms of: Action – What do [...]]]></description>
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		<title>PRM Best Practice: Partner Communication III</title>
		<link>http://www.relayware.com/2012/01/09/prm-best-practice-partner-communication-iii/</link>
		<comments>http://www.relayware.com/2012/01/09/prm-best-practice-partner-communication-iii/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 20:14:50 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[PRM]]></category>

		<guid isPermaLink="false">http://www.relayware.com/?p=2362</guid>
		<description><![CDATA[Message The message consists of three basic elements: Syntax – What you say. Semantics – How you say it and how you want it to be interpreted. Call to action – What you want the receiver to do next. Syntax and Semantics We will not attempt to use this post as a means of providing [...]]]></description>
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		<title>PRM Best Practice: Partner Communication</title>
		<link>http://www.relayware.com/2012/01/02/prm-best-practice-partner-communication/</link>
		<comments>http://www.relayware.com/2012/01/02/prm-best-practice-partner-communication/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 16:50:51 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[PRM]]></category>

		<guid isPermaLink="false">http://www.relayware.com/?p=2331</guid>
		<description><![CDATA[Mediums eMail is still the default B2B communication method these days long replacing the direct mail piece. It looks likely to be eclipsed by social media but we have yet to encounter a vendor who has been effectively able to harness the power of social media to measurable effect with partners. Meanwhile, most vendors do [...]]]></description>
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		<title>PRM Best Practice: Partner Communications</title>
		<link>http://www.relayware.com/2011/12/13/prm-best-practice-partner-communications-2/</link>
		<comments>http://www.relayware.com/2011/12/13/prm-best-practice-partner-communications-2/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 18:00:34 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.relayware.com/?p=2329</guid>
		<description><![CDATA[Communication Objectives Whilst you can communicate with your channel partners too infrequently, the opposite is certainly also the case. As with all forms of communication, if you have nothing worthwhile to say, don’t say anything. Partner communications must have a purpose each and every time. They must inform, educate or form a proposition of some [...]]]></description>
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