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Relayware Partner Relationship Management

Jim Somers Joins Relayware as CMO to Extend Company’s Leadership Position and Market Presence in the Rapidly Growing PRM Market

Proven SaaS, Mobile & Cloud Executive to Head Up Marketing and Accelerate Expansion into North American Market

Oxford, UK & Jersey City, NJ – January 29, 2014Relayware. a global leader and provider of PRM and B2B collaboration and multi-channel communication solutions, today announced that Jim Somers has joined its executive management team as Chief Marketing Officer. Somers will lead the company’s global marketing strategy, overseeing demand generation, product marketing, global communications, and corporate branding initiatives.  As the first senior executive to join in the US, Somers will also help accelerate Relayware’s expansion into the North America market by setting up its US operations in Jersey City, NJ.

Long recognized as a leader in the Partner Relationship Management (PRM) market, Relayware raised $5.5 million from Albion Ventures in September 2013 to fund dramatic growth with additional sales and marketing resources.  

Somers comes to Relayware with over 15 years of experience in SaaS technology, marketing automation, mobile apps and cloud collaboration. Prior to Relayware, Somers spent over a decade in the mobile space as Chief Marketing Officer for Antenna Software (acquired by NASDAQ: PEGA), and VP of Marketing for Fiberlink Communications (acquired by NYSE: IBM). Prior to that, Somers was Director of Marketing Services for marketing automation leader Responsys (acquired by NYSE: ORCL), where he founded and managed the company's marketing services organization.  Jim began his career in advertising as an Account Executive for Ogilvy & Mather and Lintas Worldwide, and also worked for AT&T as a Marketing Director in the company’s Consumer Services division.

“We are thrilled to have Jim join the Relayware executive team to help take us to the next stage of breakout growth,” said Mike Morgan, Chief Executive Officer, Relayware.  “Not only is Jim joining at an exciting time in our company history – with new funding, new analyst accolades, and many new customers – but he’s also coming on board at an exciting time in the market, overall.  As a growing number of companies see how mobile, social and cloud technologies can truly ignite new business growth across their partner and channel ecosystems, Relayware will be right there to help them harness that opportunity with our industry-leading PRM software.”

What is Partner Relationship Management (PRM)?

Forrester Research Inc. defines partner relationship management as:  “The dynamic business processes and programs — and supporting technology — that support the key roles and activities of: targeting, recruiting, enabling, managing, understanding, and collaborating with partners for the purpose of delivering holistic (manufacturer-partner) solutions to customers.”   The firm recently recognized Relayware as a “Strong Performer” in its latest analysis of the PRM market, “The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013” where it was top ranked among all vendors in the partner portal and mobile and tablet support categories, and was among the top ranked vendors in the business planning category.  Forrester goes on to say that “Relayware [Partner Relationship Management] is a comprehensive, highly configurable platform with strong mobility.”

For a complimentary licensed copy of the report, please click here to download.