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Relayware Partner Relationship Management

Relayware Appoints John Benecke as Chief Financial Officer

Oxford, UK – June 16, 2014Relayware, a SaaS-based provider of Partnering Automation software, today announced the appointment of John Benecke as the company’s chief financial officer. In this role, Benecke will oversee the company’s finance, accounting and operations functions, while also leading Relayware’s strategic business planning, M&A activities, IP protection and organizational performance.

Benecke brings 17 years of financial experience, including nearly a decade of experience working for high-growth, VC-backed businesses in the high tech industry, including medical technology sectors. Prior to Relayware, Benecke was CFO for:

  • Business Logic Systems, a marketing automation company serving international telcos
  • Cellnovo, where he successfully raised $50 million of venture capital
  • ApaTech, where he was honored by M&A Magazine for the company’s growth and $330 million exit event.

Benecke has also held senior financial roles at several multi-national corporations, including Emerson Electric and Abbott Laboratories. His deep strategic financial planning experience enabled these companies to accelerate their market position.

“John’s solid financial leadership background will enable us to accelerate the planning and execution of our business strategies, so we can achieve both our short- and long-term goals with confidence,” said Mike Morgan, Relayware chief executive officer. “Not only is John joining Relayware at a pivotal point in our company history, but also at a time when many savvy businesses have recognized the untapped growth potential within their channel ecosystem.” 

“It’s not too often that you find a company that is so well poised to capitalize on a hot, growing market trend, and also has an enviable roster of many satisfied customers that have leveraged its technology for years,” said Benecke. “As a finance professional, the value Relayware delivers to its customers through its partnering automation platform is undeniable. I am excited to build on this business foundation with new growth strategies and stronger operational discipline.”

Benecke holds a degree in Organisational Psychology from University of Port Elizabeth, South Africa and is a member of The Association of Chartered Management Accountants and The Association of Corporate Treasurers. 

About Relayware

Relayware is a leading SaaS-based partnering automation company, serving hi-tech, manufacturing, telecommunications, financial services and insurance companies around the world. Providing a comprehensive range of partner-centric applications, including partner portals, training, sales and marketing packs that unlock the key to partner productivity, Relayware delivers greater partner engagement, productivity and return on indirect channel investment. At the core of Relayware is the Partner Cloud, a platform for deploying and integrating the communication tools that simplify and extend partner processes beyond the enterprise. Additional information is available at www.Relayware.com.

Media Contact: Allison Watters; Allison.Watters@Relayware.com; 201-433-2534