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Relayware Partner Relationship Management

Joint Partner Planning: the Easy Way to Skip Partner Pain

Posted on January 29, 2014 by Chris Bucholtz

When you cover technology as a journalist, you often see themes that repeat themselves. For example, when I was writing about network management, it astounded me that many companies were struggling to retrofit a management solution to their network two or four or ten years down the road. The emphasis had simply been on getting the network up and running, with no thought as to how to monitor and manage it. Had that planning been done earlier the technical tasks required would have been easier, and the companies struggling would have been ably to skip all the pain. But the pain forced them to think about management, and so it went.

In the PRM space, that’s still a common theme: get the channel program up and running, then try to figure out how to gain visibility into it. But this fix, today, can be a lot easier than it was for the network management pros of 15 years ago – if you seek out and act on expert advice.

Luckily, that advice is available in a webinar from Relayware partners CCI on January 30. Steven Kellam from CCI and Diane Krakora from PartnerPath will examine ways to be smart, efficient, and effective at aligning, engaging, and strategizing with key partners in your channel ecosystem – and to do so in a way that doesn’t overtax your staff or require you to increase your headcount. PartnerPath’s research into modern partner needs and use of joint partner planning will take center stage – and it’s this sort of planning that can help you avoid painful retrofitting (and lost opportunities).

Register for the webinar, “Joint Partner Planning for the New Channel World: Key Factors for Success,” here https://www.brighttalk.com/webcast/9513/92125