RelayWare Customer SugarCRM Racks Up Another Record Quarter, Fueled by Channel Growth

CUPERTINO, Calif. – November 14, 2011 – SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced another record quarter in 2011, with billings growth continuing a strong upward trend to 69 percent in the third quarter over the same period in 2010, and by 13 percent over the second quarter in 2011.

The results reflect continuing momentum in key and emerging markets, with year-over-year billings growth increasing by 84 percent in North America, 83 percent in Asia Pacific, 45 percent in EMEA (Europe Middle East and Africa), and 111 percent in Latin America.

“SugarCRM has again outdone its achievements of the past quarter,” said Larry Augustin, SugarCRM chief executive officer. “We are executing on all fronts, as we expand our network of channel partners and support customer competitiveness by providing a uniquely flexible CRM solution that’s affordable and allows customization and scalability.”

Channel Momentum

In line with SugarCRM’s strategy to build a dynamic sales channel network, the number of SugarCRM channel partners has been growing steadily. In the third quarter, SugarCRM welcomed 38 new partners, bringing the worldwide total to 343 partners.

“Our channel partners bring SugarCRM’s benefits to bear for customers,” said Jeffrey Campbell, SugarCRM vice president of worldwide sales and customer advocacy. “Our strategy to collaborate with partners to meet the changing needs of businesses as they streamline and grow has been a success for SugarCRM and for our partners and customers.”

One of SugarCRM’s new channel partners is Starfire Technologies, Inc., a privately held services and software company based in Lawrence, KS. “Our goal is to deliver services, tools, and products that improve IT operations and business processes, and we are confident that partnering with SugarCRM will help us grow our business,” said Richard R. Spurlock, Senior Enterprise Architect at Starfire Technologies. “One thing that we found very appealing about SugarCRM is the company’s ability to enable social businesses. As a result, we’ve decided to replace Salesforce.com for Sugar as part of our ongoing strategy, and we even plan to implement Sugar into our own organization as well.”

Customer Momentum

SugarCRM continues to see a strong flow of new customers. Over the last 12 months, the company has acquired over 2,800 new customers. In addition, the number of active customers is up over 30% year over year, with subscriptions up almost 40%, to over 100,000. New customer wins include Alliance Exposition, Leaders Choice Insurance, Modern Information Solutions, LLC, Power Plate France, Express Estate Agency, Mitsuba Systems (I) P. Ltd., tgestiona (a division of Telefonica Argentina), and Aveling Homes.

Power Plate France is a company that brings Acceleration Training™ products to over 100 countries to help users build muscle tone and prevent bone density loss, and they selected SugarCRM to create efficiencies in their business. “As a company who sells products in countries around the world, it was important to us to find a better way to manage our customer contacts, and SugarCRM was the answer,” said Yohan Lefebvre, Directeur Informatique for Power Plate. “With our rollout of Sugar, our sales team will have customer data at their fingertips in real-time, and they will have the ability to do more effective follow-up on leads.”

“SugarCRM is about customer choice,” said Nick Halsey, SugarCRM chief marketing officer and executive vice president of corporate development. “Our continuing customer momentum is the result of our single-minded focus on providing the ultimate flexible and open CRM solution to businesses of all shapes and sizes from the SMB to the enterprise.”

Industry Accolades

Sugar continues to achieve industry recognition for CRM leadership. Recent accolades claimed include:

• iTnews (Australia): SugarCRM came out on top of the CRM Scorecard when compared to Salesforce, Oracle on Demand, Microsoft Dynamics, RightNow and NetSuite in a technical study, “Which Clouds Play Nice.”
• UK Cabinet Office: The UK government cited open source software options that are suitable for use in government, and SugarCRM was the only open source CRM vendor highlighted.
• InfoWorld Bossie Award (U.S.): SugarCRM was named best open source application for sales force automation and customer support services.
• CRM magazine10th Annual CRM Market Leaders Awards program (U.S.)
  • Winner – Open Source CRM category
  • Leader – Midmarket Suite CRM category
  • Leader – Small-Business Suite CRM category
  • One to Watch – Sales Force Automation category

About SugarCRM

SugarCRM makes CRM Simple. As the world’s fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 192 countries. Over 7,000 customers have chosen SugarCRM’s On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.

Media Contact
Elena Annuzzi
SugarCRM
(408) 792-6952
eannuzzi@sugarcrm.com

¶ Posted November 15th, 2011 † press § Newsroom, Press Releases ‡ No Comments |

RelayWare Named 2011 CRN Emerging Technology Vendor

Innovative Technology and Channel-Ready Solutions Land RelayWare on Annual List

Redwood Shores, CA, August 22nd, 2011 – RelayWare, a global provider of  Partner Relationship Management (PRM) software today announced it has been selected by Everything Channel as a 2011 CRN Emerging Technology Vendor.  The annual list features the most innovative vendors who not only deliver technology that is easy to use, but can generate the high margins solution providers require.

RelayWare’s secure, scalable PRM system meets the needs of enterprises of all sizes, from global corporations to smaller, regional organizations. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, gaining competitive advantage, driving incremental sales and increasing profitability. RelayWare is a modular in design, available in a range of Editions or as standalone applications or modules. For the complete set of RelayWare modules, please visit RelayWare’s website.

Not surprisingly given the nature of their software and their domain expertise, RelayWare partners with a global network of referral, solution and integration partners and actively seeks new partners in all geographies. Details of the company’s partner program are available on their website.

“Enabling customers with the tools and strategies to solve real business problems has always been a priority to solution providers. The market has grown increasingly competitive over the years; so too has the demand for innovative, channel-friendly technologies.” said Kelley Damore, VP, Editorial Director, Everything Channel. “From the cloud to semantic technology, this year’s list of Emerging Technology Vendors highlights the emphasis on innovation and ease of use that has been the hallmark of any successful channel offering.”

The vendors that make up the CRN Emerging Technology Vendor list were founded in 2005 or later, have revenue under $1 billion and have an active U.S. channel strategy.  Final selection to the Emerging Technology Vendor list was made by the CRN editorial team after a review of submitted information. To view a sample of the list and read the editorial accompaniment visit www.CRN.com.

“We’re delighted to be recognized in this year’s CRN Emerging Technology Vendor list. We’ve devoted several years to building what we and leading analysts consider to be the very best solution for enabling vendors to better manage relationships with their partner ecosystems and through our technology to placing the tools, information and resources in the hands of those who sell and market on their behalf.” said Mike Morgan, CEO of RelayWare. “Partnering is in our DNA and we look forward to nurturing relationships with our own partners worldwide while adopting our own best practices.”

About RelayWare

RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales.  Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software – purpose built for PRM – with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations such as Sony, Lexmark and Trend Micro with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability.

For more information visit www.relayware.com.

About Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com. Follow us on Twitter at http://twitter.com/everythingchnl.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com

¶ Posted August 21st, 2011 † press § Newsroom, Press Releases ‡ No Comments |

RelayWare Launches JasperReports Server-Enhanced PRM Software

Fortune 1000 customers provided with unique partner portal reporting facilities

SAN FRANCISCO, Calif. – July 26th, 2011 – Jaspersoft, maker of the world’s most widely used business intelligence (BI) software, today announced that its Jaspersoft Reports Server has been incorporated into RelayWare’s new version of its Partner Relationship Management (PRM) software. This will provide customers with the unique opportunity to present dynamic information in real time across partner portals. RelayWare, a global provider of PRM solutions, provides organizations such as Lexmark, Sony and Trend Micro with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and covers 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability.

After extensive evaluation of open source reporting software, Jaspersoft and its JasperReports Server were selected. Mike Morgan, CEO RelayWare said, “JasperReports Server offered the best match set of requirements. We were struck by its ease of integration and use, functionality and feature set. We were not only pleased by the product capabilities but also by the support we were promised and Jaspersoft delivered. Jaspersoft worked with our development team both remotely and on-site, meaning the speed of implementation was well within our expectations.”

Tom Cahill, VP EMEA of Jaspersoft said, “we are delighted to be underpinning RelayWare’s PRM software. We have a community ourselves of over 100,000 partners, so we fully appreciate the importance of managing such networks in a scalable and secure fashion. The combination of RelayWare and JasperReports Server will deliver the most effective platform to deliver business-critical information across partner portals.”

The initial feedback from customers during the beta test phase has been extremely positive. The ability to share dashboards and reports on their partner portals has been particularly well received, as it will provide them with competitive advantage in terms of recruiting and retaining quality partners.
RelayWare Version 8.3, incorporating JapserReports Server, will be fully launched to customers this summer. “We believe that that this new version of our software extends our competitive lead and advantage as our reporting capabilities now surpasses that of all our competitors,” concludes Morgan.

About Jaspersoft

Jaspersoft provides the most flexible, cost effective and widely deployed Business Intelligence suite in the world, enabling better decision making through highly interactive, web-based reports, dashboards and analysis. Leveraging a commercial open source business mo del, Jaspersoft provides end-to-end BI capabilities at a fraction of the cost of other vendors. The BI suite includes pixel-perfect enterprise reporting, ad hoc query, dashboards, OLAP and in-memory analysis, and data integration. Jaspersoft is the only BI vendor that enables companies to adapt to the new, virtualized world by providing a complete spectrum of on-premise, multi-tenant SaaS and cloud-based deployment options for both embedded and standalone business intelligence. Unlike traditional BI vendors, Jaspersoft is built on a modern, lightweight, standards-based architecture and offers greater vendor independence thanks to its open source codebase. Unlike niche BI vendors, Jaspersoft represents a safe choice with tens of thousands of production deployments across a wide range of industries.

Jaspersoft’s open source business intelligence software has more than 14 million product downloads worldwide, 165,000 production deployments and over 14,000 commercial customers in 100 countries. Its BI suite is advanced regularly by a development community of more than 200,000 registered members. For more information visit: http://www.jaspersoft.com and http://www.jasperforge.org

About RelayWare

RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales. Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software – purpose built for PRM – with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations such as Sony, Lexmark and Trend Micro with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability. For more information visit http://www.relayware.com

¶ Posted August 1st, 2011 † press § Uncategorized ‡ No Comments |

Why PRM is Not Just CRM for Partners Commentary by Mike Morgan

In a recent article in CRM Buyer, writer and CRM blogger Chris Bucholtz posts that if companies believe their relationships with end-user customers are important enough to warrant a CRM solution, it should also hold true that their channel partners are important enough to warrant a Partner Relationship Management (PRM) solution—especially since those relationships are both more complex and potentially more lucrative.

All too often, however, channel management is handled in a manual, semi-offline way or by trying to shoehorn partners into a CRM solution—approaches that, according to Bucholtz, are doomed to failure.

We agree. As experts in PRM solutions, we recognize that few companies have approached PRM as part of an overall strategy for their business. In most cases the decision to implement PRM comes in response to a specific problem.

Just as with CRM, the implementation of a PRM solution should be made in stages, starting with critical problems. Tackling the pressing problem first gets instant value from the solution and helps sell your staff on the solution, making it easier to implement other components later.

It also gives you an opportunity to bring your partners along as you implement PRM and ease them into the new system rather than dropping an entire new management system on them all at once.

Integration with CRM, marketing and ERP is critical to fully harness PRM’s power, and it’s critical to consider PRM when formulating your overall strategy. PRM is not just something that the sales department manages. Don’t exclude it when strategizing and planning your critical software systems.

Read this:
http://www.ecommercetimes.com/story/70511.html?wlc=1280418129&wlc=1305667199

About RelayWare
RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales. Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software – purpose built for PRM – with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations such as Sony, Lexmark and Trend Micro with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability. For more information visit RelayWare’s website.

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Contacts:
Ellen Pensky?925.699.7921? ellen@bumbleemarketing.net

¶ Posted May 17th, 2011 † admin § Newsroom, Press Releases ‡ No Comments |

RelayWare Selected as a Company to Watch and Cited as a Thought Leader in Paul Greenberg’s Influential ZDNET CRM Watchlist

RelayWare, a global provider of Partner Relationship Management (PRM) solutions, announced that they were listed as a company to watch in ZDNET CRM’s influential Watchlist. Watchlist author Paul Greenberg indentified RelayWare a thought leader that is highly respected by both institutional and independent analysts, and that their PRM solution is seen as the premier product in the space.

“[With RelayWare] I saw what might be the most complete PRM product, and certainly the best thought out PRM product I’ve ever seen. Bar none,” said Greenberg. “Plus Mike Morgan, the CEO is both a really engaging guy and knows the space really well.”

Paul Greenberg is president of The 56 Group, LLC, a customer strategy consulting firm, and a founding partner of the CRM training company, BPT Partners, LLC. Paul is the co-chairman of Rutgers University’s CRM Research Center and the Executive Vice President of the CRM Association, and was also named one of the most influential people in CRM by CRM Magazine. In addition, he is the author of the best-selling CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.

Mike Morgan, CEO of RelayWare stated, “We are honored to be selected for the Watchlist. It certainly reflects what we are hearing from our customers and what we see the market demanding, which is a fully featured, integrated PRM solution that will help them increase profitability in the most cost effective way possible.”

Read this:
http://www.zdnet.com/blog/crm/the-crm-watchlist-part-v-different-strokes/2482?tag=mantle_skin;content

About RelayWare
RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales. Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software – purpose built for PRM – with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations such as Sony, Lexmark and Trend Micro with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability. For more information visit RelayWare’s website.

###
Contacts:
Ellen Pensky 925.699.7921 ellen@bumblebeemarketing.net

¶ Posted May 16th, 2011 † admin § Newsroom, Press Releases ‡ No Comments |

RelayWare, PRM Software Industry Leader, Points to Recent Aberdeen Benchmark Report and Customer Successes like Lenovo as Validation

RelayWare, PRM Software Industry Leader, Points to Recent Aberdeen Benchmark Report and Customer Successes like Lenovo as Validation

Redwood Shores, Calif.—April  19, 2011—RelayWare, a global provider of  Partner Relationship Management (PRM) software, cites importance of effectively managing partners to increase sales revenue and effectiveness.

 “The Aberdeen benchmark report validates what we observe amongst our customer base all the time—that effectively managing the sales channel throughout the partner lifecycle is vital to growth and success,” said Mike Morgan, CEO of RelayWare.

Aberdeen’s report, The Extended Sales Enterprise: Channeling Better Results, examined 295 organizations’ sales effectiveness and showed that firms with best-in-class indirect sales performance shared several key characteristics:

• 81% provide centralized, online partner access to products, prices, promotions, etc.
• 79% support their channel with sales forecasting/analytics tools.
• 81% deploy dedicated resources responsible for managing all channel sales.

 Compellingly, such companies were significantly more likely than others to deploy a Partner Relationship Management (PRM) portal.

 “Clients like Lenovo, the fourth largest PC company in the world, have found that the right PRM software can propel their channel programs to new levels of performance and success,” explains Morgan.

 Lenovo has implemented a comprehensive partner management strategy to better manage its relationship with trusted partners, while reducing ongoing costs, and announced their selection and implementation of RelayWare’s SaaS-based PRM solution in February, 2011. 

 Download Aberdeen Report:

Obtain a complimentary copy of the report valued at $399.

 Read This: RelayWare PRM to Manage Lenovo’s Global Channel Partner Program

 About RelayWare

RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales.  Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software – purpose built for PRM – with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations such as Sony, Lexmark and Trend Micro with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability. For more information visit RelayWare’s website.

 ###

Contacts:

Ellen Pensky
925.699.7921
ellen@bumbleemarketing.net

¶ Posted April 18th, 2011 † admin § Coverages, Newsroom, Press Releases ‡ No Comments |

Lenovo Picks Relayware PRM System

On February 17, Stuart Wilson published an article on Lenovo’s use of RelayWare PRM Suite to manage the company’s growing global channel program. The article appeared in ChannelEMEA, a new portal for channel professionals in Europe, Middle East and Africa (EMEA) ICT and Consumer Electronics.

To read the full article, please visit the ChannelEMEA site here.

¶ Posted February 17th, 2011 † press § Coverages ‡ No Comments |

Highly Competitive Security Market Relies on RelayWare to Manage Indirect Sales Channels

RelayWare Delivers SaaS-based Partner Relationship Management (PRM) Solution to Leading Endpoint Security Companies

Redwood Shores, Calif.—February 14, 2011—RelayWare, a global provider of cloud-based Partner Relationship Management (PRM) software, today announced strong momentum in the security market with deployment of RelayWare technology in  five of the top corporate endpoint security companies covered in recent research from International Data Corporation (IDC) (Worldwide Endpoint Security 2010 – 2014 Forecast and 2009 Vendor Shares, November  2010, Doc.#225759). Entrenched security players including Sophos, Trend Micro, Panda Security and Webroot, now employ RelayWare’s PRM solution to manage extensive networks of partners. RelayWare reduces the cost of channel operations and cultivates partner loyalty, gaining competitive advantage, driving incremental sales and increasing profitability.

In the highly competitive security solutions marketplace, companies leverage indirect sales models for their inherent cost efficiencies and market reach, enabling them to trim margins and reduce costs.  RelayWare’s security customers retain thousands—sometimes tens of thousands—of partners and resellers, making it extremely challenging to communicate with, motivate and train new partners effectively. RelayWare PRM improves companies’ ability to recruit, engage with and manage growing channel ecosystems and provides the tools, services and support that directly address the complexity of an indirect sales model.

Tweet This: RelayWare Technology Manages the channel for 50 percent of Top End Point Security Companies; http://bit.ly/ihH53y

Watch this: The Sophos Success Story Video

Former Vice President of Global Channel Programs at Sophos, Chris Doggett described the company’s decision to use RelayWare as follows, “Our partner program required us to perform many tasks easily, efficiently, globally, on a scalable basis and all on one central partner management platform. We looked at a variety of solutions and concluded RelayWare was the best fit for Sophos. It is the platform that we use to manage our partner relationships day in and day out.”

For Trend Micro, RelayWare established the Affinity Partner Program to improve the intimacy, depth and breadth of penetration into the company’s channel. RelayWare implemented new and improved ways to communicate with those who sell and market for Trend; developed the means and the messaging for channel executives to speak with partners “in their language”; defined ideal partners and identified those with potential to become stronger. With RelayWare, Trend Micro optimizes partner performance and maximizes indirect sales.

Panda Security implemented RelayWare as their end-to-end Partner Relationship Management solution worldwide. RelayWare provided sales and marketing teams with a broad suite of PRM functionality and introduced software license renewal and partner-facing performance dashboards as leading edge features.

“Panda Security considers collaborative sales and marketing to be a key component of our worldwide partner program,” said Bruno Rodriguez Calvo, Panda’s worldwide business development & channel director. “The capability to efficiently handle lead management, deal registration and especially software license renewal is fundamental to our success and that of our partners. We selected RelayWare as our global partner management platform to automate and web-enable these key processes.”

For more information about RelayWare’s security company deployments click here.

RelayWare PRM provides security organizations with PRM software that is automated, secure and scalable. Vendors benefit from RelayWare’s high-level of automation for managing mass market channels and active support for high-touch account management of larger resellers. In addition, RelayWare is mindful of both application security and the safety of customer data and offers a range of hosting and security options, to align with business policies.  RelayWare is fully internationalized and able to simplify partner portal roll-out to many geographies and languages.  RelayWare is a modular in design, available as a complete PRM suite or as standalone applications or modules. For the complete set of RelayWare modules, please visit RelayWare’s website.

“The security market is a highly competitive environment and our main priority is to deliver the best solutions, programs and services to help our channel-oriented customers enhance and develop their global partner programs,” said Mike Morgan. “Our growing customer base in the security sector is a testament to the tangible results our PRM solution delivers.”

About RelayWare

RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales.  Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software – purpose built for PRM – with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations such as SONY, Lexmark and Panda Security with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability. For more information visit: www.relayware.com.

###

Contacts:

Kim Angell and Sam Hallock

Schwartz Communications, Inc.

(415) 512-0770

relayware@schwartz-pr.com

¶ Posted February 15th, 2011 † press § Newsroom, Press Releases ‡ No Comments |

RelayWare PRM to Manage Lenovo’s Global Channel Partner Program

Leading Partner Management Solution Helps Improve Lenovo’s Partner Engagement, Enablement and Collaboration for Accelerated Revenue Growth

Redwood Shores, Calif.—February 9, 2011—RelayWare, a global provider of cloud-based Partner Relationship Management (PRM) software, today announced that Lenovo, the world’s third largest PC company, has implemented a comprehensive partner management strategy to better manage its relationship with trusted partners, while reducing ongoing costs, by selecting RelayWare’s SaaS-based PRM solution. RelayWare provides a fully-integrated suite of sales and marketing tools designed to automate partner program execution, maximize partner program participation, improve partner enablement and enable sales and marketing collaboration.

Lenovo was looking for an integrated solution to increase overall efficiency and provide transparency for the channel executives responsible for managing the growing global partner community. With RelayWare’s simple-to-use, low-cost, on-demand PRM solution, Lenovo was able to establish one comprehensive global partner portal, streamlining access to resources and ensuring consistent data across all platforms. In addition, RelayWare improves the overall partner experience by providing automated toolsets to Lenovo partners that focus on training, marketing collateral, deal registration and opportunity sharing.

“Like most manufacturers today, Lenovo generates the majority of its revenue through indirect sales channels,” said Mike Morgan, CEO of RelayWare. “The price of sub-optimal partner engagement, enablement and collaboration is poor partner satisfaction, limited partner mindshare and lost revenue. By implementing a PRM strategy, organizations, both large and small can realize the true potential of their channels, maximize revenue, increase efficiency, drive down cost and improve profitability. By choosing RelayWare PRM and its powerful range of channel management tools, Lenovo has the means to propel its channel program to a new level of performance and success.”

RelayWare’s secure, scalable PRM system meets the needs of enterprises of all sizes, from global corporations to smaller, regional organizations. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, gaining competitive advantage, driving incremental sales and increasing profitability. RelayWare is a modular in design, available as a complete PRM suite or as standalone applications or modules. For the complete set of RelayWare modules, please visit RelayWare’s website.

¶ Posted February 9th, 2011 † admin § Newsroom, Press Releases ‡ 1 Comment |

The CRM Watchlist Part V: Different Strokes

On January 12, 2011, RelayWare was listed as a company to watch in Paul Greenberg’s annual, influential ZDNET CRM Watchlist. Delivered in 5 parts, RelayWare was included as a company that defies categorization and is “a victor in its own right”.

Greenberg writes, “[With RelayWare] I saw what might be the most complete PRM product, and certainly the best thought out PRM product I’ve ever seen. Bar none.  Plus Mike Morgan, the CEO is both a really engaging guy and knows the space really well.”

Read the full write up and list here.

¶ Posted January 12th, 2011 † press § Coverages ‡ 1 Comment |