RelayWare PRM to Manage Lenovo’s Global Channel Partner Program
Leading Partner Management Solution Helps Improve Lenovo’s Partner Engagement, Enablement and Collaboration for Accelerated Revenue Growth
Redwood Shores, Calif.—February 9, 2011—RelayWare, a global provider of cloud-based Partner Relationship Management (PRM) software, today announced that Lenovo, the world’s third largest PC company, has implemented a comprehensive partner management strategy to better manage its relationship with trusted partners, while reducing ongoing costs, by selecting RelayWare’s SaaS-based PRM solution. RelayWare provides a fully-integrated suite of sales and marketing tools designed to automate partner program execution, maximize partner program participation, improve partner enablement and enable sales and marketing collaboration.
Lenovo was looking for an integrated solution to increase overall efficiency and provide transparency for the channel executives responsible for managing the growing global partner community. With RelayWare’s simple-to-use, low-cost, on-demand PRM solution, Lenovo was able to establish one comprehensive global partner portal, streamlining access to resources and ensuring consistent data across all platforms. In addition, RelayWare improves the overall partner experience by providing automated toolsets to Lenovo partners that focus on training, marketing collateral, deal registration and opportunity sharing.
“Like most manufacturers today, Lenovo generates the majority of its revenue through indirect sales channels,” said Mike Morgan, CEO of RelayWare. “The price of sub-optimal partner engagement, enablement and collaboration is poor partner satisfaction, limited partner mindshare and lost revenue. By implementing a PRM strategy, organizations, both large and small can realize the true potential of their channels, maximize revenue, increase efficiency, drive down cost and improve profitability. By choosing RelayWare PRM and its powerful range of channel management tools, Lenovo has the means to propel its channel program to a new level of performance and success.”
RelayWare’s secure, scalable PRM system meets the needs of enterprises of all sizes, from global corporations to smaller, regional organizations. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, gaining competitive advantage, driving incremental sales and increasing profitability. RelayWare is a modular in design, available as a complete PRM suite or as standalone applications or modules. For the complete set of RelayWare modules, please visit RelayWare’s website.
¶ Posted February 9th, 2011 † admin § Newsroom, Press Releases ‡ 1 Comment |