Leading Partner Relationship Management Vendor Answers Customer Demand with Sophisticated and Flexible Salesforce.com Collaboration tool
 

Redwood Shores, Calif.—September 15, 2010—RelayWare, a global provider of cloud-based partner relationship management (PRM) software, today announced RelayWare Salesforce.com Integration Connector, a flexible, off-the-shelf interface that enables actionable communication between Salesforce’s customer relationship management (CRM) software and RelayWare’s market-leading PRM solution. Although fundamentally different, PRM and CRM are strategically complimentary and RelayWare customers can now leverage each system’s synergetic capabilities to achieve a cohesive sales platform. With the new connector, vendors benefit from enhanced sales productivity stemming from clean, consistent and high quality sales data across the enterprise. Tying in a dedicated PRM system, customers receive closed loop sales and marketing collaboration from the vendor through the partner to the end customer which directly affects, and grows, the bottom line.

Tweet this: RelayWare Marries #PRM and #CRM with Saleforce.com Integration; http://bit.ly/dCdOaA

Salesforce is the industry’s leading CRM solution and manages the relationship between the direct sales force and its customers; similarly, RelayWare PRM is utilized by the indirect sales force to manage all channel-related opportunities. RelayWare’s Salesforce.com Connector unites these different yet equally important systems to ensure consistent communication across an organization’s sales force. By removing the firewall between PRM and CRM systems, the Connector eradicates time consuming, error-riddled manual entry processes and ensures that all sales leads are automatically directed to the correct business unit providing both groups the ability to drive sales with consistent, actionable data.

 “Today’s announcement formalizes what we’ve already been executing with our customers,” said Mike Morgan, chief executive officer of RelayWare. “Because Salesforce.com has such a large footprint, our team has been working in the field to join these two imperative business tools for awhile now. The customers who participated in our beta test program saw incremental profits from partner-led leads and renewals dwarf the investment made in RelayWare within a month of deployment; delivering a substantial ROI.”

Sophisticated and flexible enough to connect to both standard and customized Salesforce applications, the Salesforce.com Connector operates in tandem with all RelayWare’s products. Designed to address the complexity of an indirect sales model based on a company’s business priorities, timescales and budget, RelayWare is available in three solutions: RelayWare Connect, an out-of-the-box solution that incorporates PRM best practices for partner programs at an early evolutionary stage; RelayWare PRM, a sophisticated enterprise solution designed to optimize every phase of a partner program; RelayWare Partner Lifecycle Management (PLM), a system with enhanced functionality to address the most complex and sophisticated global partner programs. For more product information, please visit RelayWare’s website.

Availability and Pricing

The Salesforce.com Integration Connector is available immediately for new and existing customers. For further information, please contact RelayWare at (650) 632-4520 or fill out the online contact form.

About RelayWare

RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales.  Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software – purpose built for PRM – with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability. For more information visit: www.relayware.com.

Contacts:

Kim Angell and Samantha Hallock

Schwartz Communications, Inc.

(415) 512-0770

relayware@schwartz-pr.com

Building on Momentum from US Launch, RelayWare’s 2010 Fall Release Addresses Common Problems Plaguing Indirect Channel Managers

Redwood Shores, Calif.—September 9, 2010—RelayWare, a global provider of cloud-based partner relationship management (PRM) software, today announced the 2010 Fall Release of its industry-leading platform. Designed to improve a vendor’s ability to recruit, engage and manage its network of partners, RelayWare addresses the major roadblocks to channel optimization afflicting channel executives today. These include poorly targeted and ineffective partner communication and ROI-deficient lead management, deal registration and market development fund (MDF) programs. New enhancements to the platform include the latest security updates for privacy and access control, increased functionality for MDF approval automation and expanded communication capabilities for the popular RelayWare Sales Opportunity Module.

Organizations of all sizes face quarterly revenue loss from sales opportunities that go unnoticed, unmanaged or improperly pursued to closure. Only when a strategic solution for managing partner performance is put in place do they become aware of the wasted marketing investment and the substantial amount of money left on the table. With its comprehensive PRM solution, RelayWare incorporates industry best practices to provide companies with the tools, services and support to address the complexity of an indirect sales model and provide centralized communication, management and reporting applications to support partner sales, marketing and program management activity.

“The main challenges that RelayWare addresses for its customers are automating, simplifying and optimizing partner lifecycle management and providing a holistic platform upon which vendors can build a manageable, high-performance partner program,” said Mike Morgan, chief executive officer of RelayWare. “We understand better than anyone the intrinsic problems associated with developing and managing an indirect sales channel and establishing a functioning and effective partner program. But vendors no longer have to run their business on spreadsheets and multiple, disconnected systems. RelayWare goes far beyond CRM to automate the most complex business processes, such as automatic generation, distribution and management of software license renewals for partners, which can translate into improved customer retention and substantial revenue gain.”

RelayWare’s modular architecture provides customers with the option to acquire only the functionality they require based on business priorities, timescales and budgets and expand the systems capabilities as their needs change. RelayWare’s 2010 Fall Release is available as a complete PRM suite or as standalone applications or modules designed for managing individual programs. For the complete set of RelayWare modules, please visit RelayWare’s website.

Availability and Pricing

RelayWare’s 2010 Fall Release is available immediately for new and existing customers. For further information, please contact RelayWare at (650) 632-4520 or fill out the online contact form.

About RelayWare

RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales.  Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software – purpose built for PRM – with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability. For more information visit: www.relayware.com.

Contacts:

Kim Angell and Samantha Hallock

Schwartz Communications, Inc.

(415) 512-0770

relayware@schwartz-pr.com

Enhancements to Sales Opportunity Management Module Deliver Demand Generation ROI for Vendors with Indirect Sales Channels

Redwood Shores, CA.—July 20, 2010—RelayWare, a global provider of cloud-based Partner Relationship Management (PRM) software, today released a significant upgrade to its Sales Opportunity Manager, a key module within RelayWare’s industry-leading PRM platform. The upgrade includes enhanced lead and pipeline management, deal registration and added support for partner-driven software license renewal management, providing companies that rely on channel sales with a powerful solution for recruiting, engaging and managing their extensive network of partners. RelayWare also announced today that it has established U.S headquarters in the heart of Silicon Valley to drive growth in this critical market (see accompanying release, titled “RelayWare Opens North American Operations to Drive Partner Relationship Management“).

Read More…

New Silicon Valley Headquarters Serve as Springboard to Deliver Leading Cloud-Based PRM Platform to US Companies that Rely on Indirect Sales Models to Drive Business

Redwood Shores, CA.—July 20, 2010—RelayWare, a global provider of cloud-based Partner Relationship Management (PRM) software, today announced the opening of its North American Operations in Silicon Valley. Building on 13 years of success in the UK market, RelayWare’s US headquarters will help the company meet the growing demand for a comprehensive partner management solution that automates and administrates every conceivable program deliverable. The opening coincides with the release of a significant upgrade to the company’s Sales Opportunity Manager, a key module within its leading PRM platform (see accompanying release, titled “RelayWare Releases Significant Upgrade to Partner Relationship Management (PRM) Platform“).

Read More…