Rewards Program Demo Video
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Managing a Program: Outsourced vs. In-house?
- Managing an loyalty or incentive program can be a fairly daunting task. In fact over 90% of businesses don't even try, opting to outsource to agencies (who are happy to add a hefty price tag to the campaign). If you want to run your program in house, it need not be at a cost of your time or resources! RelayWare, an Incentive Manager software solution, provides the automation behind some of the world's most effective rewards programs.
How RelayWare reduces costs
- Our application will analyze the back-office sales out data automating the accrual, award and redemption of your program points or prizes. With absolutely no administrative overhead to the business.
Deciding what your Loyalty or Incentive Program goals are
- The Tactical Incentive Campaign - A partner or dealer incentive campaign offers channel partners something that motivates, rouses, or encourages specific behavior, usually associated with an increase in sales revenue. A well executed channel incentive program creates a virtuous circle in which both channel partner and vendor are motivated to collaborate to attain improved performance and achieve pre-defined goals.
- The Strategic Loyalty Program - A channel loyalty program offers channel partners something that encourages ongoing faithfulness to the vendor's brand. Loyalty programs typically operate over longer periods or indefinitely and reward repeat sales of the vendor's products. Whilst they can reward individuals with rewards in a similar way to incentives, the rewards are more often accumulative and those directed at the organization tend to reward investment and expressions of commitment in kind.
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Effective Channel Incentives and Loyalty Programs
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Incentive & Reward Programs
Creating an incentive or loyalty program for your network of dealers, channel resellers or distributors can be a highly effective vehicle to reach pre-defined targets set out by your business (most commonly to generate increased revenue). When orchestrated using a well planned out 'goal' orientated set of parameters and a set of tools to manage the program, this can be a cost effective marketing activity and a great revenue generator.
An incentive program can help you:
- Build strong and lasting relationships with your network of dealers or partners
- Drive sales revenue under time or product specific constraints
- Provide sales leads
- Strengthen brand loyalty
- Provide a vehicle to promote sales tools and resources
- Celebrate and reward success
RelayWare Incentive Manager offers you:
- Branded Partner Portal
Allows participants in the program to register, self profile and update their own data. This is your vehicle to communicate terms and conditions. Use this as a repository for your sales tools and resouces. This will encourage and support your partners to successfully achieve the goals of your program. - eMarketing Communications
Recruit your partners or dealers through a sophistacted eMarketing campaign strategy. This tool allows you to create and send communications and provides up to the minute reports on delivery, click through and read rate status of your mailshot to your partner / dealer network. - Automated Analysis of your Sales Out Data
Your incentive or reward pay out is linked directly to sales revenue generated either by an individual or company signed up to the program. - Automatic Accrual Reporting
Partners or Dealers can log into their portal at anytime to get an up to date reward status. - Seamless Link Online Retailing
Link your program to an online retailer eg. Pixmania so that your partner / dealer can redeem points directly for goods. RelayWare can automate your back office while linking seamlessly with your choice of fulfillment merchant.