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Partner Marketing Pack

Boost partner loyalty with channel
marketing automation.

Marketing Automation Designed for Today's Channel Marketer.

Relayware manages your campaigns and communications enabling you to achieve greater return on your channel marketing investment. With Relayware, you can effectively align marketing initiatives in your indirect channel with your corporate marketing goals. Plus, boost partner motivation with robust MDF, co-op, rebate, loyalty program and individual incentive management tools. Harness Relayware to market to and through your indirect channels, because empowering your partners will power your business.

Key Features Include:

  • Segmentation & Profiling
  • Campaign Management
  • Communications Management
  • MDF & Co-op
  • Rebates & Incentives
  • Social

MDF & CO-OPMDF AND CO-OPUp-Level Your Marketing Impact

Ensure that your partner marketing initiatives are advancing your corporate objectives through Relayware’s robust MDF and co-op management capabilities. With Relayware, you can allocate and approve fund requests and budgets, view proof-of-execution uploads. Then, you can track it all with powerful analytical dashboards and ROI analysis.

Plus, enable your indirect channels and their marketing teams to easily access and customize online marketing materials for use in their own campaigns. A new breed of channel marketing automation has arrived, ready and eager to elevate your channel.

relayware courseware

Rebate & IncentiveREBATE & INCENTIVESDriven to Perform

Cultivate motivated, high performing indirect channels with Relayware’s incentive and rebate management and administration automation. From personal points-based reward programs, to loyalty schemes as well as company-centric incentive and performance management rebate programs, Relayware has what it takes to manage all of your indirect channel incentive programs.

Relayware’s integrated multi-channel communication tools ensure that all of your incentive participants are in tune with their specific goals and performance milestones. Ensure that sales is properly rewarded for performance, build their loyalty and achieve impressive return on your indirect channel investment.

relayware partner campaignCAMPAIGN MANAGEMENTManage It All

Relayware offers integrated campaign automation, linking campaign initiatives to other channel tools like lead management, event management, joint marketing and more. Easily set up campaigns, manage components across the entire marketing mix and see how campaigns are doing with Relayware’s powerful campaign analysis tools. The result is a streamlined, integrated channel marketing machine, ready to build your business.

relayware partner campaign

relayware communication managementCOMMUNICATIONS MANAGEMENTRelevance Yields Performance.

Achieve greater program participation by delivering communications that are relevant and interesting to the recipient. Target partners based on their interests, preferences, content relevancy and track record. Relayware enables you to segment, profile, maintain and create new partner lists, then deliver selection-driven messaging based on all of these variables.

relayware partner socialSOCIALSocial Synchronization for the Channel

Become one of the channel elite to deliver truly targeted social interaction AND quantify its benefits. With Relayware, you can finally tap into the indirect channel side of the social CRM equation.

Relayware makes it easy to access and maintain profile data for your channel and contacts in one place. Enable your partners to easily socialize portal achievements through Relayware’s integrated sharing capabilities. Also, make your messages your partners’ messages through Relayware’s social re-communication capability, which allows your partners to push your messages into their own social networks.

relayware partner social


Accomplish more with your partners by encouraging marketing collaboration. Share resources to increase leads, brand and influence. Enable your partners to collaborate with one another on relevant topics via discussion groups. Inspire your partners to contribute to future ideas and planning by gathering ideas through crowdsourcing.

netgear logo

NETGEAR masters channel marketing automation.

We chose Relayware for our PRM system. We looked at the features for both inbound and outbound communication and importantly, the ability for our regional marketers to manage and handle their own portal activities. Relayware gave us the simplicity in design and the back end integration that enables our regional marketing people to get their jobs done and not bring on new staff.

- Drew Meyer, Senior Director, Marketing - Commercial Business Unit, NETGEAR

See for Yourself.

Discover how Relayware Partner Marketing Pack can amplify engagement, loyalty and performance in your channel.

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