The World's Most Complete Channel Management SaaS

Performance

When managing a direct sales and marketing organization, optimizing performance through effective management reporting, analysis and targeted remedial action is essential. When your sales and marketing are carried out by an indirect channel, performance optimization can be challenging if not impossible. Relayware makes it easy. With all of your indirect channel data, programs and communication channels on a single integrated platform, all of the data is at your fingertips and Relayware’s easy to use customizable reporting tools ensure that decisions can be made rapidly and improvements can be implemented immediately.

Performance

When managing a direct sales and marketing organization, optimizing performance through effective management reporting, analysis and targeted remedial action is essential. When your sales and marketing are carried out by an indirect channel, performance optimization can be challenging if not impossible. Relayware makes it easy. With all of your indirect channel data, programs and communication channels on a single integrated platform, all of the data is at your fingertips and Relayware’s easy to use customizable reporting tools ensure that decisions can be made rapidly and improvements can be implemented immediately.

 

Why Use Relayware for Performance Management?

As a key component of your indirect channel strategy, effective target-setting and management reporting enables you to establish clear goals and monitor performance against them, identify trends and make the strategic and tactical decisions necessary to maintain and increase business momentum. Without accurate and timely reporting at your fingertips, it’s quite simply impossible to manage a direct sales and marketing operation – indirect sales and marketing operations brings with them the added complexity of a rich, diverse, distributed and independent field sales and marketing resource so rapid access to critical business intelligence becomes all the more important. With Relayware you will never be more than a click away from all of the reports you need consolidated into easy-to-read dashboards. What’s more, Relayware allows you to share that same data dynamically and personally with your indirect channels via your portal and other communication tools.

Features and Functionality

Relayware enables you to create and manage indirect channel management reporting in a variety of ways:

  • Collaboratively build joint business and account plans right into intermediary records in your database in Relayware and on your portal
  • Create reports from any data held in Relayware or imported from external data sources eg. CRM
  • Create custom reports in table, chart and cross-tab formats
  • Bring custom reports together into dashboards
  • Time-schedule reports
  • Share and auto-email reports
  • Export reports and dashboards in a wide range or file formats
  • Display personalized reports and dashboards on Relayware’s home page
  • Display dynamic reports and dashboards on portal pages
  • Enable intermediaries to view custom reports and dashboards relating specifically to them and their business with you on the portal
  • Leverage other Relayware features to facilitate performance-based rebate and reward programs

Benefits

Relayware delivers the following benefits:

  • Help you to more effectively select and segment your indirect channel for recruitment and other campaigns
  • Target intermediaries more intelligently for marketing communications and then analyze the effectiveness and ROI of you partner marketing campaigns
  • Engage in more effective recruitment campaigns and on-boarding programs
  • Analyze the engagement with and effectiveness of your enablement and training programs
  • Monitor and manage partner participation and success with loyalty and incentive programs and promotions
  • Monitor channel success in sales opportunity management, deal registration and renewal programs
  • Improve your understanding of how your indirect channels sell and who they sell to
  • Associate actual sales with channel marketing and joint marketing investment and improve and quantify ROI
  • Monitor and manage portal, Mobile and other sales and marketing tool usage
  • Monitor and manage indirect channel performance – know who’s delivering and who’s not
  • Optimize intermediary and program performance to drive growth

 

 

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