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Relayware Builds on Channel Marketing and Sales Leadership with Record Growth

With significant growth in revenue and its customer base, and an expanded market share in the U.S., the company is poised for a successful 2016.

Relayware Partner Relationship Management

Relayware Builds on Channel Marketing and Sales Leadership with Record Growth in 2015

Channel Partner Management Software Leader Relayware Improved Financial Performance and Increased Customer Success, Demonstrating Forward Momentum for 2016

JERSEY CITY, New Jersey and OXFORD, England – March 14, 2016 Relayware, a Partner Relationship Management (PRM) software provider that accelerates channel revenue growth, today reported an impressive end to 2015 and increasing momentum for 2016. With significant growth in revenue and its customer base, and an expanded market share in the U.S., the company is poised for a successful 2016. It is also scaling staff across its three global offices, as it prepares to introduce new offerings into the market that will improve channel growth.

“The channel is undergoing a tremendous shift in the way business operates,” said Relayware CEO Bob Mann. “Driven by greater mobility, the cloud and increased complexity of partner networks, businesses that rely on their partner networks for growth must now focus on improving engagement, collaboration and adopting data-driven decision-making. Our software aligns revenue-generating teams with best practices, fosters two-way relationships with partners and provides valuable insights that drive continual improvement. The growth we’re seeing going into 2016 is a direct testament to our customers’ clear need to grow revenues by adapting to the new channel environment.”

Closing Deals with High-Growth Start-Ups and Enterprise Channel Marketers

In 2015, Relayware strengthened its financial performance and doubled its customer base by substantially increasing the number of customers who are high-growth start-ups and continuing the company’s strong success with enterprise companies. Enjoying wins that include Demandforce, Panduit, Scott Safety and Renesas, among others, revenues in 2015 surged by 35 percent over the year. Throughout 2015, the company’s growth accelerated as it attracted larger deals, experiencing its largest fourth quarter ever.

“Working with Relayware allows us to engage faster and more deeply with our channel partners,” said Mohan Kandasamy, worldwide channel development & programs, Panduit. “Getting started with Relayware was a quick and easy process, and our channel partners are already embracing the system, which leads to more valuable opportunities and increased channel revenues.”

Helping Vendors Grow Channel Sales

Customers achieved significant success by using Relayware, as the total number of sales opportunities managed by customers through its partner relationship management software nearly quadrupled throughout the year. The company’s user base also grew significantly, as it experienced a 43 percent growth in the number of distinct channel partner portal users in 2015 compared to the year prior. Further, the company decreased its average implementation time by 41 percent, ensuring that customers achieved a faster time to value.

“We chose Relayware because we wanted to significantly improve the on-line experience of our channel partners, as well as increase our abilities internally with respect to messaging and marketing programs,” said Ken Leeser, global channel manager of Scott Safety, a Tyco company. “To do that, we needed a platform capable of handling our partner marketing and sales processes, with the goal of increasing engagement while improving our partners’ ability to quickly and easily access content. We quickly scaled up, and today we offer our channel partners significantly improved access to rich product and marketing information that improves their performance.”

Along with the company’s increased revenue and customer success, its employee base grew as well. In 2015, Relayware’s headcount grew 68 percent overall and 187 percent in the U.S. The company will continue to add talent in 2016, bringing on new, strategic hires to help drive its customer success and new product offerings.

About Relayware

Relayware is a global provider of Partner Relationship Management (PRM) software and services that produce valuable insights and bring organizations closer to their partners, providing visibility into partner effectiveness, improving training and empowering partners to reach their potential. Its software distills years of channel expertise into an automated system that gives partners everything they need to succeed, with sales, marketing and training packs and partner portals that streamline revenue-generating processes and boost the productivity of indirect channels.

For more information, visit www.Relayware.com or connect with it on its blog, Twitter and LinkedIn.

Media Contact: Allison Watters; Allison.Watters@Relayware.com; 201-433-2534