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Relayware Partner Relationship Management

Why I Eat My Own Dog Food and Drink My Own Champagne

Posted on October 22 by Karren Gurnhill, Senior Manager Marketing Programs

I brought home an adorable boxer puppy, and immediately began thinking about the brand of dog food I should feed it. What an array of options, and I admit I wondered, “Should try a little to ensure it tasted good?” … after all I am feeding this stuff to a little puppy, right?

This also led me to think about the phrase “eating your own dog food” -- the idea that if a company expects customers to buy its products, then it should be willing to use those products itself.

“Dogfooding,” as it’s known, should be compulsory for any company (where it’s legitimately possible, of course). Why wouldn’t you want to use the product you are working to convince others is the best product on the market? Where’s your conviction, if you don’t? Further, dogfooding demonstrates your commitment to test your product in real life situations, develop it further, and improve its quality and usability.

Going through your own customer experience is essential to deliver what your paying customers need. If you haven’t gone through this, then how can you sell and market your product with confidence? How can you truly believe in it?

As a member of Relayware’s marketing group, I am proud, REALLY proud to let you know that we use our own product as the platform for our sales and marketing strategies. And like many of our customers, as we continue to grow, there’s more functionality for us to continue to take full advantage of, especially for us Relayware’s customer and partner engagement features. I’m happy to “put my money where my mouth is,” and I am one happy marketing customer.

So, yes at Relayware, we are dogfooding our products. Although I might start using a slightly different phrase – “drinking my own champagne,” perhaps?