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Relayware Partner Relationship Management

Relayware Named 2011 CRN Emerging Technology Vendor

Innovative Technology and Channel-Ready Solutions Land Relayware on Annual List

Redwood Shores, CA, August 22nd, 2011 – Relayware, a global provider of  Partner Relationship Management (PRM) software today announced it has been selected by Everything Channel as a 2011 CRN Emerging Technology Vendor.  The annual list features the most innovative vendors who not only deliver technology that is easy to use, but can generate the high margins solution providers require.

Relayware’s secure, scalable PRM system meets the needs of enterprises of all sizes, from global corporations to smaller, regional organizations. By improving a vendor’s ability to recruit, engage with and manage their network of partners, Relayware reduces the cost of channel operations and cultivates partner loyalty, gaining competitive advantage, driving incremental sales and increasing profitability. Relayware is a modular in design, available in a range of Editions or as standalone applications or modules. For the complete set of RelayWare modules, please visit Relayware’s website.

Not surprisingly given the nature of their software and their domain expertise, Relayware partners with a global network of referral, solution and integration partners and actively seeks new partners in all geographies. Details of the company’s partner program are available on their website.

“Enabling customers with the tools and strategies to solve real business problems has always been a priority to solution providers. The market has grown increasingly competitive over the years; so too has the demand for innovative, channel-friendly technologies.” said Kelley Damore, VP, Editorial Director, Everything Channel. “From the cloud to semantic technology, this year’s list of Emerging Technology Vendors highlights the emphasis on innovation and ease of use that has been the hallmark of any successful channel offering.”

The vendors that make up the CRN Emerging Technology Vendor list were founded in 2005 or later, have revenue under $1 billion and have an active U.S. channel strategy.  Final selection to the Emerging Technology Vendor list was made by the CRN editorial team after a review of submitted information. To view a sample of the list and read the editorial accompaniment visit www.CRN.com.

“We’re delighted to be recognized in this year’s CRN Emerging Technology Vendor list. We’ve devoted several years to building what we and leading analysts consider to be the very best solution for enabling vendors to better manage relationships with their partner ecosystems and through our technology to placing the tools, information and resources in the hands of those who sell and market on their behalf.” said Mike Morgan, CEO of Relayware. “Partnering is in our DNA and we look forward to nurturing relationships with our own partners worldwide while adopting our own best practices.”

About Relayware

Relayware is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales.  Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software – purpose built for PRM – with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations such as Sony, Lexmark and Trend Micro with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, Relayware reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability.

For more information visit www.relayware.com.

About Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com. Follow us on Twitter at http://twitter.com/everythingchnl.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com