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Relayware Partner Relationship Management

Relayware Named in Gartner’s Cool Vendor 2013 List

External Social Collaboration Solution Recognized as Innovating by Leading Analyst Firm

Redwood Shores, CA, 29th April, 2013 – Relayware a global leader and provider of B2B collaboration and multi-channel communication solutions today announced that it has been included in the list of “Cool Vendors in Technology Go-to-Market 2013[1] by Gartner, Inc.[2]
Each year since 2004, Gartner identifies new Cool Vendors in key technology areas and publishes a series of research reports highlighting these innovative vendors and their products and services. The Cool Vendors in Technology Go-to-Market 2013 report recognizes companies that are innovating sales and marketing techniques to help IT providers go to market more effectively. By using such services, IT providers can get more value from their sales and marketing investments.

Relayware was described as “PRM 2.0” or “Social PRM – incorporating all the benefits that enterprise social, workforce collaboration, social networking and mobile communication have brought to businesses to improve partner collaboration and performance.” by Gartner Vice-President, and Distinguished Analyst, Tiffani Bova. Ms. Bova is considered one of the preeminent thought leaders in the IT industry specializing in the development of comprehensive indirect channel strategies, including program development and optimization, go-to-market sales coverage models and the impact of cloud on the traditional channel.

Relayware is driving technological innovation through its integrated external social collaboration solution which facilitates sales, marketing, learning, service and support collaboration across a vast spectrum of programs all on a single platform. Relayware allows vendors to communicate and collaborate with business partners through the broadest range of communication channels including email, content-rich portals, social media, instant messaging, activity streams and mobile apps.

We’re both delighted and proud to be selected by Gartner as a 2013 Cool Vendor,” said Mike Morgan, CEO of Relayware. “Our rapidly growing community of customers and their indirect channels enjoy the benefits that our innovative technology brings. Dramatically improving vendor and channel collaboration and communication drives revenue growth. We believe that Gartner shares our perspective on the strong association between technology and revenue generation and has recognized us as a Cool Vendor.

In the report, Gartner recommends that sales and marketing leaders at IT providers should investigate external (third-party) service providers that can augment internal processes to enhance brand recognition, sustain customer loyalty and drive revenue.

About Relayware

Relayware is a global provider of business to business collaboration and multi-channel communication solutions. Relayware prides itself on delivering solutions to hi-tech, manufacturing, telecommunications, financial services, insurance and smaller and emerging businesses. Our powerful technology connects businesses and business people beyond the enterprise and facilitates effective communication and productive collaboration. With its comprehensive range of revenue performance management and collaboration apps and multi-channel communication tools, Relayware enables networks of intermediaries to function like extensions of a business’s own sales, marketing and support teams. Relayware not only improves communication, collaboration and productivity but delivers rapid and sustained revenue growth and improved profitability.


Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Karren Gurnhill
Head of Media Relations
+44 (0)1865 784920

[1] Gartner “Cool Vendors in Technology Go-to-Market 2013” by Tiffani Bova, Neil McMurchy, Hank Barnes, Kimberly Collins and Ed Cordin dated April 17th 2013.
[2] The “Gartner” and “Gartner 2013 Cool Vendor” names and logos are registered trademarks of Gartner, Inc. and are used with permission.