RelayWare, a global provider of Partner Relationship Management (PRM) solutions, announced that they were listed as a company to watch in ZDNET CRM’s influential Watchlist. Watchlist author Paul Greenberg indentified RelayWare a thought leader that is highly respected by both institutional and independent analysts, and that their PRM solution is seen as the premier product in the space.
“[With RelayWare] I saw what might be the most complete PRM product, and certainly the best thought out PRM product I’ve ever seen. Bar none,” said Greenberg. “Plus Mike Morgan, the CEO is both a really engaging guy and knows the space really well.”
Paul Greenberg is president of The 56 Group, LLC, a customer strategy consulting firm, and a founding partner of the CRM training company, BPT Partners, LLC. Paul is the co-chairman of Rutgers University’s CRM Research Center and the Executive Vice President of the CRM Association, and was also named one of the most influential people in CRM by CRM Magazine. In addition, he is the author of the best-selling CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.
Mike Morgan, CEO of RelayWare stated, “We are honored to be selected for the Watchlist. It certainly reflects what we are hearing from our customers and what we see the market demanding, which is a fully featured, integrated PRM solution that will help them increase profitability in the most cost effective way possible.”
About RelayWare
RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales. Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software – purpose built for PRM – with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations such as Sony, Lexmark and Trend Micro with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability. For more information visit RelayWare’s website.
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Contacts:
Ellen Pensky 925.699.7921 ellen@bumblebeemarketing.net



