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Relayware Partner Relationship Management

Relayware Unveils Newest Version of its Channel Management Platform

Relayware 2014 Delivers Enhanced BI Capability For Deeper Analysis of Partner Engagement, Loyalty and Performance

Oxford, UK & Jersey City, NJ – March 4, 2014Relayware, a SaaS-based provider of partner relationship management (PRM) software, today announced the launch of Relayware 2014, the latest release of its flagship platform that enables enterprises to better automate and optimize partner program performance.  In addition to usability and performance improvements, Relayware 2014 delivers enhancements to partner program analytics, reporting and business intelligence, giving customers deeper visibility into their partner engagement, loyalty and performance.

According to Forrester Research, “New approaches to partner performance management are taking shape. The days of incentivizing and rewarding partners' performance solely on revenue contribution are past. Now manufacturers are applying a Balanced-Scorecard-like approach to partner performance management.”*

“The success of any channel program relies heavily on real-time, actionable insights into partner readiness, engagement, loyalty, and sales contribution,” says Veronica Brunwin, Chief Product Officer for Relayware. “While Relayware has always provided customers with robust and easy-to-use reporting and analytics functionality ‘out of the box’ with its platform, Relayware 2014 goes much further by collecting more partner activity across the entire partner journey, then compiles it into an array of dashboards to track partner program performance.”

What’s New

Relayware 2014 includes a number of new features that deliver advanced user analytics and behavioral tracking, such as:

Enhanced Activity Reporting

  • Relayware 2014 provides greater insight into partner activity by collecting more detailed behavioral metrics, such as time logged into the partner portal, files downloaded, pages visited, deals closed, leads passed and more.
  • Customers can set targets for each partner activity to monitor areas of strength and weakness along the partner engagement lifecycle. 
  • Customers have access to a broader set of graphical reports, which can be accessed through a dashboard or emailed.

Advanced Media & Content Reporting

  • Relayware 2014 offers enhanced reporting of content and media downloaded from the partner portal, whether it is a simple PDF file or a more complex training video.
  • Customers can track what, where, when and by whom content is being accessed, giving a deeper level of understanding into which content is driving the greatest value.
  • Advanced filtering capability enables more dynamic and flexible content analysis, whether by individual user, user groups, or an entire organization.

Improved Partner Marketing Reporting

  • Relayware 2014 provides customers with added functionality to analyze the effectiveness of their partner marketing programs.  Customers now have instant visibility into all marketing activities and are able to monitor response activity in real-time.
  • A simpler report layout and deeper contact tracking allows customers to keep tabs on all communication channels with their partners.
  • Customers can track activity stream messages and how they were sent, as well as drill down into the precise communication, email or message content.

Extended Campaign Reporting

  • Relayware 2014 allows customers to plan, execute and report on the success of multi-channel marketing activities.
  • Campaigns developed with opportunity/lead manager, MDF manager, event manager, LMS/training and other platform modules can now be tracked in a Campaign ROI report for wider program analysis.

Salesforce Connector Dashboard

  • Relayware 2014 makes integration with Salesforce.com easier and more reliable than ever with improved diagnostics and advanced reporting.
  • The new Salesforce Connector Dashboard gives customers a real-time view into the health and status of data flowing between Salesforce.com and the Relayware system.
  • Customers can review status updates and drill into error details just by hovering over the Salesforce Sync Status in the dashboard.

“With more businesses moving to the cloud, the traditional indirect sales model is being disrupted, forcing vendors and partners alike to rethink how they go to market together,” says Mike Morgan, Chief Executive Officer at Relayware.  “As a result, we’re seeing a growing number of companies come to the realization that they need to track partner program performance along the entire value chain, not just at the point of sale. Relayware 2014 is all about giving channel professionals and company executives a wider aperture to understand the overall return they’re getting from the channel investment.”

* All citations are sourced from “The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013 - The Seven Providers That Matter Most And How They Stack Up, Forrester Research, Inc.”