We are using cookies to give you the best experience on our site. By continuing to use our website without changing the settings, you are agreeing to our use of cookies. View our Privacy Policy.
 

Partnering Perspectives

Every day we're out there helping our customers better their partner relationships. Enjoy hearing from our channel experts who have an ear to the ground and who are sharing their latest commentary, musings and advice.

 

People have a propensity to delete emails, and you have to capture them immediately to prove you are providing value. Just like you, your partners are bombarded with 100s of messages every day.
Common complaints from channel marketers, partner managers, and even CMOs and CEOs fall into three categories: technological, behavioral, and portal.
According to published research by companies like WordStream the ad click-through rates achieved by Google versus Facebook has Google leading by a factor of x8.
Common complaints from channel marketers, partner managers, and even CMOs and CEOs fall into three categories: technological, behavioral, and portal.
Here at Relayware, the software test team is seen as essential to making a great product.
Common complaints from channel marketers, partner managers, and even CMOs and CEOs fall into three categories: technological, behavioral, and portal.
The combination of these KPIs will tell you the power of a partner, and you can assess their relative strength in a particular geography or vertical
Relayware raised over $300, and the women enjoyed 19 treats in honor of Breast Cancer Awareness month
Consider these two approaches to drive transformative improvement in your channel program.
When you reach the milestone of 100 partners, know the answers to these 5 questions.
How and why I'm using Relayware's platform for sales and marketing
By changing a few habits, you can easily get motivated, recharge and help all those folks depending on you. Here are some of my tips to supercharge your productivity in 5 minutes
Our own chief product officer, Veronica Brunwin, has been named a finalist in the 11th annual Stevie® Awards for Women in Business.
We have a lot to celebrate here at Relayware. As we are expanding our partnering automation software offerings, we’ve seen tremendous growth
On the day Relayware rolls out a new website, we’re pleased to wish CSS a happy birthday. Couldn’t do it without you!
Relayware CEO Mike Morgan sat down with CRM Magazine publisher Bob Fernekees to define “partnering automation”
Controlling the customer journey and experience when you don’t really own the customer
Your channel program is directly involved in shaping the customer experience
Work with existing partners to make them better at selling your products
Study reports 14.6 % increase in productivity for sales people using mobile apps
Simplify training, deal registration, lead management and marketing support through your portal
Better allocation of funds to the right partners as time progresses
Discover the correlation between their profitability and the rate of certifications they’ve earned
Understand how content is being consumed and which content has a result
Understand how to make the portal more effective by making the content more effective
Training is one of the critical concerns for businesses selling through the channel.
Communicating too little with partners is a problem, but so is communicating too much.
Partners and vendors surveyed on the coming year’s objectives and projections
Investment that result in increased loyalty and, over time, higher revenues
The episode “129 Cars” highlights how car manufacturers incentivize dealerships
The real trick is to understand your partners, your partners’ motivations
Understand your partners’ relationships with you and their satisfaction with you
Visibility into your incentive programs tells you how far you are from the target
To foster channel partner loyalty, create a good partner support experience
Provide assistance and education to all partners that maps to their current and potential future value to your business
Using the correct tools for the job. CRM for customers & PRM for partners
Relayware is strongest overall, performing best in aggregate between the metrics of strength of current offering and strategy.
Lenovo deployed Relayware to manage its worldwide channel operations and partner portals
your resellers and partners wish you were easier to do business with
If you are a vendor, start by enlisting the entire village to help fulfill the needs of each newcomer
The communication and collaboration features of the next-gen PRM systems are a natural fit with the indirect channel ecosystem.
o reap the full benefit of social technologies, organizations must transform their structures, processes, and cultures
Be mindful that an increasing amount of time is spent using mobile apps as opposed to mobile browsers
Clearly communicate the rules and benefits of engagement to your indirect sales channel. Give them the flexibility to choose when, where, and how they engage as each situation fits their unique image and what it is that they want to be known for.
Do your channel marketing efforts still revolve around partner portals, weekly email blasts, and the desktop/laptop user?
The Indirect Sales Channel Is Already Conditioned To Adopt “Public” Game Mechanics. They Just Need The Platform
The Relayware team have returned from SugarCon 2012 in San Francisco after our first year of sponsoring the event. It was attended by around a thousand SugarCRM customers, partners and developers and spanned three days. It’s a unique blend of …