Content & Portal Manager
RelayWare’s powerful content management system and portal building tools enable you to build, manage and maintain a powerful, well-structured, compelling website or portal that presents rich content personalized to the profile and the needs of the individual.
RelayWare’s CMS enables you to automate every aspect of your partner program and transform your portal into a two-way communication and sales enablement interface between you and your partner community.
Why Buy RelayWare?
Because when combined with an effective partner program, our portals empower your channel partners to campaign on your behalf and generate incremental sales. Our customers’ systems pay for themselves within the first 6 months after deployment and then keep on delivering measurable gains in incremental sales, increased profits, reduced channel management costs and strengthen partner loyalty and mind-share.
What are the Key Features of Content & Portal Manager?
RelayWare Content and Portal Manager provides a fully integrated solution for partner portal, website and landing page content management with embedded PRM functionality including:
- Powerful enterprise-class hybrid page and asset-based content management system
- Integrated file and asset library
- Customizable / brandable portal border-sets and style sheets
- Apply your corporate look and feel to RelayWare portals
- Profile-driven content visibility
Plus embedded interactive PRM functionality:
- Partner registration and approvals workflow
- Partner self-profiling
- Invite-a-colleague
- Online training registration, delivery, testing and certification
- Marketing automation
- Customizable joint marketing
- Loyalty and incentive program participation
- Lead management
- Deal registration
- Special pricing and bid management
- Software license renewals
- MDF and co-op marketing
- Closed loop partner marketing communications
- And much more
Building Market Leading Partner Portals with RelayWare
It is often the case that partner portals offer little partner benefit over a vendor’s corporate website. They act as a repository for information but fail to perform what should be their primary function – to provide the tools and resources partners need to sell and market on the vendor’s behalf. Why is this? Well most vendors prioritize funding and resource for their corporate website. The partner portal, if it exists, is usually an afterthought.
Does your current partner portal feature…
- Generic content which has not been adapted for channel consumption or is not personalized for the intended audience?
- Content which is not maintained, is out of date or lags the corporate website?
- Content management and document management systems that perform poorly and/or are difficult to use?
- Poor structure and navigation making information hard to find?
- Too much information but a lack of tools to help partners make use of it?
- Too many clicks required to access key tools or information?
- Inadequate or ineffective marketing and promotion?
- Little or no program automation?
- Limited or no reporting capabilities?
If so, then you need RelayWare.
What are the key features of RelayWare Partner Portals?
Your Partner Portal is a partner facing secure website that sits alongside your public website aimed entirely at your partner community. Built on the RelayWare Partner Relationship Management platform, your portal can be accessed by your administrators online from any computer 24/7. Key elements include:
Integrated Content Management System
The RelayWare Content and Portal Manager allows you to instantly upload new content to your portal via an intuitive, easy to use set of tools. No need for HTML skills or web application training, your content can be frequently refreshed without affecting the layout or structure of your site.
Your portal will have a custom border set and style sheet developed and implemented to replicate your company’s corporate website or alternatively an entirely new look can be crafted to help your partner program stand out. RelayWare offers total design flexibility.
Make the biggest impact with your sales and marketing messages and segment your partner base to view it’s own individual content. Conversely, if you want to place a restriction on a partner (perhaps for accreditation level reasons) you can block areas on the site, pages or individual assets to prevent access.
Partner Relationship Management Tools
Leverage partner relationship management tools within RelayWare to engage your partner community. Using your portal as a means of communication, you can not only manage the activities of your partners but you can incentivize them to do much much more. Consider using your portal to deliver anything from sales training, incentives and rewards programs, deal registration programs PLUS use it as a repository to provide leads, MDF / co-op funding and more.
Partner Registration & Profiling
A registration interface with full approvals workflow is standard with all RelayWare portals allowing partners to register for program participation or portal access and facilitating automated or semi-automated approval including the issue of electronic welcome packs with login credentials. Once logged in to the portal, partners can access RelayWare’s self-profiling tools allowing them to add or amend personal or organization contact and profile information direct into your partner database thereby ensuring data quality and improving marketing and program targeting. As a “primary contact”, they can also invite colleagues and manage their entire company’s profile data.
Secure & Password Protected
Using an encrypted password protected log in, your partners can access personalized content instantly.
Reporting and Analysis
RelayWare provides you with instant access to customizable reports and dashboards so you can easily assess the effectiveness of and partner interaction with your partner portal and identify opportunities for improvement.