Partner Locator
RelayWare Partner Locator facilitates end-customer searches of your PRM database from a remote website using multiple criteria such as geographical proximity, product and market specialization, accreditation status and much more to match the right partner with the customer’s needs.
Why Buy RelayWare?
An automated partner locator integrated within your corporate website and hard-wired into your PRM platform and partner database will help your customers to quickly and accurately locate the partners best suited to meet their needs while providing a qualified lead to your partner.
What are the Key Features of Partner Locator?
RelayWare Partner Locator is a key component of your closed loop demand generation and fulfillment program including:
- Partner profile management
- Embedded or linked customer search tools
- Multiple partner search criteria including geographical, market or product specialization etc.
- Rapid search and partner matching with definable results skewing eg. proximity vs accreditation vs lead closure rates etc.
- Campaign and source assignment
- Lead generation
- Multi-tier internal and partner lead assignment
- Time-triggered communications, reminders and configurable workflow
- Online self-service partner lead processing with stage-change owner notification
- Full indirect sales pipeline reporting and dashboards
- Optional CRM integration
Return on Your Investment
A locator will…
- Directly connect customers with partners based on geographical proximity and compliance with the customers needs
- Allow you to recommend preferred partners above others to ensure that leads go to closers and your most loyal partners
- Incentivize partners to improve the quality and quantity of profile data through self-profiling to increase locator selection
- Provide passive and active qualified leads to selected partners
- Dramatically increase lead closure rate
- Increase the chance of winning more business as partners follow up with leads more quickly and effectively
- Close the loop on marketing activities to improve and quantify ROI
Automated Partner Location
RelayWare offers the most cost effective and non resource-intensive means of connecting customers with the right partners to address their needs. No human intervention is required and yet the system matches customers with partners and generates both passive and active leads for partners who are most likely to close them for you.
Improved Relationship with your Partner Network
RelayWare Partner Locator ensures that partners get leads and most importantly that those leads are pre-qualified and guaranteed to match the product and market focus of the partner within their geographic catchment area. What’s more, it enables you to manage the process from lead capture to deal closure, thus increasing your collective ability to close business.
Lost or Unaccounted-for Leads
Qualified leads that have been generated by any business come at a price. If they do not enter an effective management system, they are all too often left to stagnate in spreadsheets, are not followed up in a timely manner or can simply be lost along the way. An automated system will allow you to ensure that every piece of business that can be won will be won.
Reduction in Administrative Costs
Aside from the risk of loss, a manual lead and opportunity tracking process can be costly to maintain. Depending on the number of leads coming into the business, the process of allocation, tracking, feedback can run to extensive head count costs.
Investment in Marketing Programs
Each of your marketing programs will deliver a different type and quality of lead. Using an automated system to capture leads directly form your website, direct them to the partner most likely to close them and then elicit feedback on each lead will help you to understand which programs are delivering return on your marketing investments.
Customer Satisfaction
There is no experience worse for a customer than being referred to a partner who doesn’t follow up or else declines their inquiry because they are a poor match for the customer’s requirements. RelayWare Partner Locator ensures that the partner is aware of the opportunity, ready, willing and able to satisfy the customers needs.
Reporting and Analysis
RelayWare provides you with instant access to customizable reports and dashboards so you can easily assess the success of your demand generation campaigns and identify opportunities for improvement.
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