Communications Manager
RelayWare Communications Manager manages inbound and outbound web, email, phone and paper based campaigns for partners and customers alike. It dynamically delivers targeted information to predefined campaign lists and measures the results so that future actions can be modified accordingly. Communications Manager reduces the costs of communicating with your channel by making it easier to define and execute connected communication with targeted audiences. It provides the functionality to measure campaign results so that future campaigns can be more effective.
Partner Marketing Programs and Campaigns
An effective partner marketing communications program will facilitate targeted, personalized, pertinent and timley communications to individuals based upon their interests, preferences and content relevancy based upon their personal and organization profile.
An effective closed-loop partner marketing communications program will…
- Enable comprehensive campaign management across the marketing mix
- Ensure that individuals receive communications that are relevant to them and that they will find interesting
- Increase read rates and click-through rates
- Minimize black-lising and spam filtering
- Get your message through to the right people at the right time and a way in which they will be predisposed to act upon it
- Integrate with and drive traffic to your portal
- Incorporate social media
- Facilitate full track and trace and contact history reporting
- Drive sales and marketing behavior
- Generate revenue
How does Communications Manager Deliver ROI?
RelayWare offers the most cost effective and powerful solution for campaign management and email marketing communication available. With full campaign management and reporting it enables you to manage marketing budgets, allocations, lead association, tracking, reporting and ROI analysis. In short, it turns marcomms into tangible revenue.
A Fully Integrated Solution
Unlike stand-alone email marketing software, Communications Manager is fully integrated with the RelayWare relational partner database, data management tools, PRM modules and partner portal. So your campaigns never run in isolation, no integration is required, spreadhseets become a thing of the past and reporting is fully automated.
Improved Relationship with your Partner Network
Partners complain about too little or too much communication from vendors. The latter often results from poor internal communication and a lack of communication discipline. RelayWare’s segmentation or “Selections” tools coupled with communication gatekeeper approval workflows ensure targeted communications getting to partners who want to receive and act upon them – no more spam!
Sales and Marketing Enablement
A well informed partner is a well-enabled partner. When coupled with RelayWare’s other marketing automation modules and partner portal, Communcations Manager ensures that your partners are communicated with efectively throughout the partner lifecycle from recruitment, onboarding, training and motivation through to performance management, optimization or termination.
Full Track and Trace
Sending out communications is one thing, measuring the effectivness of communications upon sales and marketing behavior is quite another. RelayWare enables you to know who got what, when, what action they took, which links they clicked on, which portal pages they viewed, for how long and what actions they took while they were there. Nothing else comes close.
Investment in Marketing Programs
Each of your marketing programs will deliver a different type and quality of response. Using an automated system to elicit feedback on each campiagn and communication will help you to understand which programs are delivering return on your marketing investments and which portal-based tools and resources drive sales.
List Management
Allows you to create target databases for campaigns based on profile data and segment target databases based on previous campaign results. In RelayWare you can define campaign specific criteria based on specific target databases for export and/or merge with additional data (perhaps a rented database) for a specific paper-based mailing.
Email Marketing
An integrated communication system which manages both inbound and outbound web, email, telephone, SMS and paper-based communication sent to your channel. Your email wizard allows you to create templates, stage your delivery, trigger auto response emails, respond to portal clicks and to track send, receive, read and response rates.
