Channel Marketing and Program Management
Solutions for Channel Marketing and Program Management
Partner programs form the framework for engagement between vendor and partner and as such they are a fundamental component of your Partner Relationship Management strategy. Fundamental as they may be, programs are also by their very nature complex to administer and manage yet few companies provide their partner program managers with the systems, tools and resources required to do their job efficiently and effectively.
As a result, many partner programs fail to achieve their objectives of properly selecting, segmenting, recruiting, training, accrediting, motivating, encouraging collaboration and communication with, supporting and managing the performance of their target audiences. Little wonder when the infrastructure upon which they depend is required to interact with multiple processes, systems, websites, portals and data sources.
RelayWare simplifies, automates, integrates and accelerates these time consuming and complex tasks and allows partner program managers to launch and maintain sophisticated, compelling and market leading partner programs through powerful feature-rich partner portals. What is more, RelayWare helps them to monitor program business impact, partner satisfaction and partner performance whilst tracking and measuring program ROI through customizable reports and dashboards.
RelayWare is the total solution for partner program management.
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