Marketing
RelayWare Solutions for Marketing
Partner marketers deliver on the relationship marketing component of your Partner Relationship Management strategy by marketing to, through and with channel partners. But they often have to make do with using outdated, disjointed and inefficient business processes, systems and tools. They are forced to use multiple databases containing poor quality, out-of-date or incomplete data for communications and rely upon CRM systems that were never designed for PRM and that are not fit for purpose.
Even such partner marketing basics can be a challenge but when faced with managing more complex initiatives like lead management, deal registration, telemarketing, event coordination, brand and collateral management and partner portal content management, most partner marketing teams resort to outsourcing as a means of minimizing administration and workload – if not budget.
RelayWare simplifies, automates and accelerates these time consuming and often complex tasks and frees up partner marketeers to focus on generating demand.
Marketing managers benefit too. RelayWare helps them to manage multi-activity campaigns from end to end and track and measure ROI through customizable reports and dashboards.
RelayWare is the total solution for partner marketeers and their managers.
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