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Successfully Onboarding Your Channel Partners

Recently, Relayware hosted a webinar with SiriusDecisions on Onboarding Channel Partners

Relayware Partner Relationship Management

Successfully Onboarding Your Channel Partners

Webinar: 5 Common Mistakes Onboarding Channel Partners and How to Fix Them

Onboarding your channel partners is one of the most valuable steps in productive, profitable relationships. It sets the foundation.

Because this is such a critical topic to success, we invited SiriusDecisions Senior Research Director Channel Sales Strategy Stephanie Sissler to share “5 Common Mistakes Onboarding Channel Partners and How to Fix Them.”

In this webinar, we:

  • Defined onboarding and even went over what it is NOT
  • Covered the objectives of onboarding
  • Described when you should mark the beginning of your partner relationship (Hint: lots of partners sign up, but then they never do anything, so signing up, is not the beginning)
  • Reviewed the stages and processes of successful onboarding

So many words of wisdom in this webinar.

“You have one chance to make a first impression.” Make your channel partners feel welcome and set expectations.

“One size fits no one.” For example, you may have different types of partners. There are likely different professional roles at your channel partner organizations (e.g., marketing and sales). Tailor your onboarding to these specific paths.

“Don’t confuse training with learning.” Make sure you know how people learn. There are different forms of learning. Have variety in your lessons.

“If you can’t track it, then should you be doing it?” & “Automate and personalize.” So, make sure that your software supports the needs of you and your channel partners during onboarding.

Happy watching and onboarding.