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Relayware Partner Relationship Management

The Health of Your Channel Partner Program for 2017

Posted on January 3, 2017

Here we are at the beginning of 2017, a time of resolutions, many of which revolve around health. So, like you are considering your personal health, it’s a time to look at the health of your channel partner program as well.

Companies use a wide variety of tactics to propel their channel partner program, and there is no one set of strategies that are “right.” It’s possible to take many paths to achieve channel partner program success.

Regardless of which tactics work best for your company and your channel partners, Relayware brings automation to tried and true partner relationship management, and the platform provides flexibility to achieve the strong outcomes in many different ways.

Every part of your channel partner program should add value to the relationship with your partners, and there is a definition of channel partner program health. It’s a program that is:

  • 1) Valued by partners
  • 2) Offers timely information
  • 3) Is value-adding for partners
  • 4) Provides relevant information
  • 5) Supported internally by your entire company (as the vendor)
  • 6) Runs efficiently
  • 7) Has repeatable processes
  • 8) Is sustainable for you and your partners

How is the health of your channel partner program going into 2017, and what are your New Year’s resolutions for your partner program?