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The Next Wave: Relayware is Merging with Zift Solutions

Relayware is merging with Zift Solutions to deliver on the next wave of Channel Technology

Relayware Partner Relationship Management

The Next Wave: Relayware is Merging with Zift Solutions

By Gordon Rapkin

I am incredibly excited to share the news that Relayware is merging with Zift Solutions. In doing so, we’ll have the resources and focus to deliver on the next wave of Channel Technology, or ChanTech as it’s widely referred to across the industry.

You may already know Zift, as they’ve been at the forefront of channel marketing and management (CMM) for some time. This year, they introduced Channel as a Service (CHaaS), an easy-to-use, integrated delivery platform that automates everything needed to build and grow a more profitable channel partner program. Relayware Partner Relationship Management (PRM) will become a fundamental component of CHaaS to solve a critical challenge channel organizations have been struggling with for some time.

Two Industry Leaders Come Together to Solve One Big Problem

Today’s channel leaders don’t have the time or desire to become systems integrators. They’re already busy running their channel programs and working to fully engage their channel partners. Together, Relayware and Zift will provide the first fully-integrated platform for channel success and partner engagement. Our enhanced functionality will encompass and deliver the widest and most comprehensive channel sales, marketing and operations capabilities via CHaaS. So, channel organizations can stop trying to integrate disjointed solutions, and start really focusing on driving revenue.

Superior Value, Reach and Channel Expertise

The value of the merger, as we see it, creates one company with better technology, stronger global resources and deeper channel expertise our customers can leverage to capture more channel revenue even faster. From the Relayware side, our customers will have a clear path forward with terrific, integrated CMM solutions. Zift customers will get to experience deeper PRM and sales enablement capabilities to drive partner productivity. Both sides will soon see and benefit from a single platform, with less complexity and better alignment, along with data and dashboarding that provides a truly unified view of partner performance.

I look forward to sharing more info with you as we move forward. In the meantime, I encourage you to visit this landing page to learn more about the merger and join us for an informational webinar on Tuesday, August 1st to get a real glimpse into the future of ChanTech with Enterprise Channel Management.