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The Partner Portal - Mobile Matters

Partners don’t want partial functionality on their mobile devices; they expect to be able to do everything from their devices that they can from their laptop.

Relayware Partner Relationship Management

The Partner Portal - Mobile Matters

Part 2

By Simon Taylor, Relayware Director of Pre-Sales

In today’s age of tablets, smartphones and ubiquitous Internet coverage, your channel partners will be away from their desk much of the time. Make it easy for them to get to your partner portal.

Relayware has found that vendors who deployed our fully responsive Relayware partner portal have seen a significant increase in traffic from mobile devices. Clearly, when it’s available, channel partners use it.

Partners don’t want partial functionality on their mobile devices; they expect to be able to do everything from their devices that they can from their laptop.

The Age of Mobile

In Mary Meeker’s 2015 Internet Trends Report, she reports, “We now spend more time on mobile devices than desktops and laptops. The shift from using the Internet a few times a day for long sessions to many times a day for short sessions will have profound impact on what we consume. Bite-sized content and experiences are becoming favorable.”

We are past the mobile tipping point as you can see from the Global Web Index. To succeed today, you must meet your channel partners where they are – away from their desk and on your mobile devices.

There are a million stats out there reinforcing this information. And I suspect if you just look around at the way you and your colleagues operate, you’ll agree that the future for your partners is paved via mobile accessibility.

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